In this week’s episode of Medicine Avenue – proudly brought to you by AdvertisingHealth and the London International Awards – we speak to Fabio Rodrigues, VP Creative Director of McCann Health New York.

With over 20 years of advertising experience, Fabio has worked with some of the biggest advertising groups and consumer brands in the world. The interest to move to healthcare came from a belief that this is the space that will see the biggest creative innovation and advances in the upcoming years. As a result, his work has been recognized by many international award shows – including London International Awards, Cannes Lions, Clios, D&AD, Global Awards, and The One Show.

Join hosts Tim Jones and Ryan Wallman (@Dr.Draper) as they chat to Fabio about his career; how he set up a new craft department within McCann Health NY during a pandemic; and his latest project: “The Unfinished Votes” – where they used AI to digitally bring back a Parkland victim to plead to replace his vote.

Listen below: