As Cannes Lions 2023 slowly approaches, we asked some of the industries top creative minds for their metal-winning predictions across Health & Wellness and Pharma.
Next up, we hear from John McPartland, Executive Creative Director of Ogilvy Health in London:
THE MOST BEAUTIFUL SOUND – PHARMA GRAND PRIX
I love the lengths at which this project goes to. From discovering the theory, to a 2 year clinical trial with Harvard University, this campaign has done the hard yards. Many campaigns talk of potential, but this is a campaign making a difference right now. The reaction from patients and the oncology community is unanimous, a campaign that can change the life of somebody living with cancer.
https://themostbeautifulsound.org
SHELLMET – H&W GOLD
Why has nobody thought of this before! Tackling a sustainability problem in a simple and innovative way, and the execution is beautiful. I want one.
THE LAST PHOTO – H&W GRAND PRIX
Such a simple and poignant campaign. It doesn’t rely on production budgets or innovation. It taps into a powerful truth that is often overlooked. The campaign is handled with the upmost care as to not dramatize or underplay the real stories.
THE HORNICULTURAL SOCIETY – H&W SILVER
Why can’t tackling taboos be fun. This campaign shows the importance of talking to people, rather at them. Hitting them where they’re least expecting it with a cheeky execution to hit home an important message.
