The Cannes Lions International Festival of Creativity has announced the Lions Health winners.
The winners of the Health Track, which celebrates creativity in branded communications with the unique power to truly change lives, were revealed alongside categories from the Communication Track, celebrating the power of human creativity, bringing campaigns to life through brilliant people, partnerships and processes.
Health & Wellness Lions – Health Track
Applauding creativity for personal wellbeing, a total of 1,186 entries from 52 countries were submitted with 33 Lions being awarded: 1 Grand Prix, 5 Gold, 10 Silver and 17 Bronze Lions.
The Grand Prix was won by McCann, Tel Aviv for Ikea’s ‘ThisAbles’, whereby the furniture retailer created add-ons for existing products to make them more accessible for people with disabilities.
Commenting on the Grand Prix winner, Jury President, Shaheed Peera, Executive Creative Director of Publicis LifeBrands, Publicis Resolute and Real Science, Global, said: “The world can be a cruel and heartless place at times. The Grand Prix demonstrated how brands can help normalise the everyday for the most marginalised in society.”
Pharma Lions – Health Track
Hailing creative communications from pharmaceutical clients and services surrounding this highly-regulated industry, of the 363 entries from 23 countries, 11 were awarded with Lions – 1 Grand Prix, 2 Gold, 3 Silver and 5 Bronze Lions.
McCann Health, Shanghai picked up the Grand Prix for ‘Breath of Life’ a diagnostic tool for COPD for pharmaceutical company GSK Glaxosmithkline.
Robin Shapiro, TBWA\WorldHealth, Global, and Jury President of the category, commented: “COPD is one of the top three causes of death in China and it’s terribly underdiagnosed and undertreated. Breath of Life combines Chinese blow art, creative data visualization, and mobile technology into one irresistibly engaging diagnostic tool. This is highly personalized health engagement with scalable human impact and is the essence of life changing creativity which is what Cannes Lions Health is all about.”
No Lions Health Grand Prix for Good was awarded. Rajesh Mirchandani, Chief Communications Officer, United Nations, explained: “This tells us that doing good is not the preserve of charities or the public sector anymore, companies are embracing the Sustainable Development Goals, and it’s time to think about maybe recalibrating this award so charities and brands embracing social responsibility alike are eligible.”
Full list of the 2019 Cannes Health & Wellness Lions winners:
| Award | Entrant / Idea Creation | Client | Product | Title | Country |
| Grand Prix | McCANN, Tel Aviv | IKEA | IKEA THISABLES | THISABLES | ISRAEL |
| Gold Lion | AMVBBDO, London | ESSITY | LIBRESSE/BODYFORM | VIVA LA VULVA | UNITED KINGDOM |
| Gold Lion | McCANN, Tel Aviv | IKEA | IKEA THISABLES | THISABLES | ISRAEL |
| Gold Lion | FCB INFERNO, London | HUAWEI | HUAWEI BRAND | STORYSIGN | UNITED KINGDOM |
| Gold Lion | McCANN, Tel Aviv | IKEA | IKEA THISABLES | THISABLES | ISRAEL |
| Gold Lion | McCANN PARIS | PURINA | PURINA VETERINARY DIETS | STREET-VET | FRANCE |
| Silver Lion | AMVBBDO, London | ESSITY | LIBRESSE/BODYFORM | VIVA LA VULVA | UNITED KINGDOM |
| Silver Lion | UITCH ISCRATCH, Copenhagen | NEW LIVES | ANTI TRAFFICKING | VOICELESS WOMEN | DENMARK |
| Silver Lion | CIRCUS GREY PERU, Lima | PERUVIAN MINISTRY OF HEALTH | PERUVIAN MINISTRY OF HEALTH | THE LIFE SAVING SOAP OPERAS | PERU |
| Silver Lion | BBDO NEW YORK | MONICA LEWINSKY | ANTI-BULLYING | #DEFYTHENAME | USA |
| Silver Lion | THJNK, Zürich | PRO INFIRMIS | PRO INFIRMIS | WE ARE ALL EQUAL. AND NO ONE IS MORE EQUAL THAN ANYONE ELSE. | SWITZERLAND |
| Silver Lion | UM STUDIOS, New York | JOHNSON & JOHNSON | JOHNSON & JOHNSON | 5B | USA |
| Silver Lion | McCANN HEALTH, São Paulo | HOSPITAL LEFORTE | HEALTH SERVICES FOR FÓRMULA 1 | 1 MINUTE 46 SECONDS | BRAZIL |
| Silver Lion | VMLY&R BRAZIL, São Paulo | FACULDADE DE ODONTOLOGIA | SERVICES | TOOTH FAIRY’S ADDRES | BRAZIL |
| Silver Lion | McCANN PARIS | PURINA | PURINA VETERINARY DIETS | STREET-VET | FRANCE |
| Silver Lion | McCANN PARIS | PURINA | PURINA VETERINARY DIETS | STREET-VET | FRANCE |
| Bronze Lion | SAATCHI & SAATCHI SWITZERLAND, Lausanne | GSK | VOLTAREN | PAIN IS DRAMA | SWITZERLAND |
| Bronze Lion | SANTO, Buenos Aires | PORTA HNOS | BIALCOHOL | NASTIEST TEST | ARGENTINA |
| Bronze Lion | MJZ, Los Angeles / MEKANISM, New York | MEDMEN | CANNABIS | NEW NORMAL | USA |
| Bronze Lion | PONCE, Buenos Aires | NESTLE WATERS | GLACIAR | PINCH | ARGENTINA |
| Bronze Lion | CHEIL PENGTAI, Beijing / CHEIL WORLDWIDE HONG KONG | SAMSUNG | CORPORATE SOCIAL RESPONSIBILITY PROJECT (CPR) | BACK2LIFE | CHINA |
| Bronze Lion | VMLY&R BRAZIL, São Paulo / Y&R SAO PAULO | MINISTERIO PUBLICO AND ABAP | INSTITUTIONAL | NEXT MINUTE LAW | BRAZIL |
| Bronze Lion | TBWA\INDIA, Mumbai | NEUROGEN BRAIN AND SPINE INSTITUTE | KIT | ONE MINDFUL MIND | INDIA |
| Bronze Lion | AFRICA, São Paulo | ESPN | INSTITUTIONAL | LEGS TO FLY | BRAZIL |
| Bronze Lion | LOS QUILTROS, Santiago | JOYERÍA AURUS | JOYERÍA AURUS | PRICELESS JEWELRY | CHILE |
| Bronze Lion | McCANN LONDON | BREEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATION | BREEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATION | TOXIC TOBY | UNITED KINGDOM |
| Bronze Lion | BENSIMON BYRNE, Toronto | WHITE RIBBON | WHITE RIBBON CAMPAIGN | BOYS DON’T CRY | CANADA |
| Bronze Lion | McCANN HEALTH NEW YORK | SHATTERPROOF | SHATTERPROOF | #HOPESTEMS | USA |
| Bronze Lion Campaign | McCANN BRISTOL | REFUGE | DOMESTIC ABUSE SUPPORT AND AWARENESS | REMEMBERING MY FATHER | UNITED KINGDOM |
| Bronze Lion Campaign | McCANN BRISTOL | REFUGE | DOMESTIC ABUSE SUPPORT AND AWARENESS | MISTLETOE | UNITED KINGDOM |
| Bronze Lion Campaign | McCANN BRISTOL | REFUGE | DOMESTIC ABUSE SUPPORT AND AWARENESS | CHRISTMAS EVE | UNITED KINGDOM |
| Bronze Lion | BENSIMON BYRNE, Toronto / NARRATIVE, Toronto | CASEY HOUSE | HIV/AIDS AWARENESS | THE HEALING HOUSE | CANADA |
| Bronze Lion | IMPACT BBDO, Dubai | WASTE MANAGEMENT COALITION | WASTE MANAGEMENT | THE TOXIC FLAG | UNITED ARAB EMIRATES |
| Bronze Lion | TRY REKLAME, Oslo | DNB | ANIMAL INSURANCE | THE ANIMALS’ OWN EMERGENCY NUMBER | NORWAY |
| Bronze Lion | AFRICA, São Paulo | AMPARA ANIMAL NGO | INSTITUTIONAL | LIFE PRINT | BRAZIL |
2019 Cannes Pharma Lions winners
| Award | Entrant / Idea Creation | Client | Product | Title | Country |
| Grand Prix | McCANN HEALTH, Shanghai | GSK GLAXOSMITHKLINE | CHRONIC OBSTRUCTIVE PULMONARY DISEASE AWARENESS (COPD) | BREATH OF LIFE | CHINA |
| Gold Lion | AREA 23, AN FCB HEALTH NETWORK COMPANY, New York | THE LEARNING CORP | CONSTANT THERAPY | ONE WORD | USA |
| Gold Lion | McCANN HEALTH, Shanghai | GSK GLAXOSMITHKLINE | CHRONIC OBSTRUCTIVE PULMONARY DISEASE AWARENESS (COPD) | BREATH OF LIFE | CHINA |
| Silver Lion | HAVAS LYNX, Manchester | ViiV Healthcare | HIV Awareness | U=U= | UNITED KINGDOM |
| Silver Lion | HARLEY & COMPANY, New York | VIIV HEALTHCARE | HIV/AIDS MEDICATION | AS MUCH AS I CAN | USA |
| Silver Lion | AREA 23, AN FCB HEALTH NETWORK COMPANY, New York | ELI LILLY AND COMPANY | LARTRUVO (OLARATUMAB) | GET UP ALARM CLOCK | USA |
| Bronze Lion | AREA 23, AN FCB HEALTH NETWORK COMPANY, New York | THE LEARNING CORP | CONSTANT THERAPY | ONE WORD | USA |
| Bronze Lion | EDELMAN, Toronto | OSTEOPOROSIS CANADA IN PARTNERSHIP WITH AMGEN CANADA | OSTEOPOROSIS | BÜBL FASHION | CANADA |
| Bronze Lion | MATTER UNLIMITED, New York | MERCK FOR MOTHERS | MATERNAL HEALTHCARE | REVERSE | USA |
| Bronze Lion | OGILVY, São Paulo | HERMES PARDINI | VACCINES | THE UFOLOGIST | BRAZIL |
| Bronze Lion | LANGLAND, Windsor | BAYER | SMARTREAD | SMARTREAD | UNITED KINGDOM |
Congrats to all the agencies that collected metal this year!
