ad health
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Video on leveraging social in regulated industry: How do pharma companies stay on top?
In general, the pharma industry has been relatively slow to embrace social…
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Shock ‘I wish I had breast cancer’ ads could save the NHS £3.1m
Shock ads of pancreatic cancer patients ‘wishing’ they had more survivable cancers…
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Sudler London continues to restructure and expand its Creative Department.
Jay Coombes joins as Junior Writer following a spell as a Research…
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Australian docs fight to ban meetings between physicians, pharma sales reps
A group of GPs are launching a new campaign to stop doctors…
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Belief mapping for behaviour change by Chris Bartley, Havas Life Medicom
The fundamental objective of marketing is to affect the behaviour of…
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Announcing the 2014 MM&M Award Winners
The results are in! Here are the Gold and Silver Award winners…
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Kai Gait, GSK Global Digital Director interview on innovation in pharma
This week we were lucky enough to speak to Kai Gait, Global…
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Razorfish Healthware and Stamplay join forces
Razorfish Healthware and Stamplay announced a strategic partnership to help healthcare organisations…
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Can Big Data cure cancer?
A tale of two twenty-something computer whizzes, a mountain of money from…
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Great creative and a healthier life by Craig Douglass, Digitas Health
There is no shortage of research in the role of creativity in…
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The power of doing nothing, The Olly Caporn column
There’s a story about an agency boss who was strolling the creative…
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PM Society Digital Media Awards Results
The Awards ceremony took place on 25th September at The Brewery, London…
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The 2014 Clio Healthcare winners have been announced
See the winning work in Film, Design, Innovative Media and other categories…
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The Pharma Obligation to Social Media by David Hunt
Social media debate, by David Hunt The patient population is at our…
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Apple Watch Is Good First Take, But Health/Fitness Gadgets Need Work
The latest Apple product announcement has produced the usual responses: breathless adulation by Apple…
