In total, AREA 23 was awarded two Gold, two Silver and two Bronze Lions, while 15 FCB Health Network campaigns have been honored on Pharma, Health & Wellness, Design, Digital Craft, Industry Craft, Mobile and Creative Data shortlists
AREA 23, an FCB Health Network company, continued its impressive 2019 Cannes Lions winning streak today with the Grand Prix trophy in the Innovation – Early Stage Technology category for “See Sound.” The Grand Prix adds to the agency’s one Gold, one Silver and one Bronze Lions for the campaign, created in partnership with Wavio. AREA 23’s “One Word” campaign has won one Gold and one Bronze Lion, while its “Get Up Alarm Clock” campaign was awarded a Silver Lion.
“Winning the Innovation Grand Prix is an incredible validation of all the work we have put into this product, which the deaf community so urgently needs,” said Greyson Watkins, Founder & CEO of Wavio. “What a fantastic way to kick off the commercialization phase of ‘See Sound!’”
In a time when sound recognition technology is constantly advancing, the availability of smart devices for the deaf community is severely lacking. “See Sound” is a revolutionary home device powered by an AI-learning model that can listen for a variety of household sounds and distinguish between them with an industry-leading accuracy level. This is possible because it was trained from the sound data of more than 2 million YouTube clips.
An incredibly powerful and inspiring Grand Prix announcement for the Innovation Grand Prix from @wavio_ai! Congratulations to Area 23 (FCBHEalth) and Wavio for winning for the #SeeSound product! #CannesLions https://t.co/N6XnQbU2sD
— Cannes Lions (@Cannes_Lions) June 20, 2019
“The Innovation Lion is the ultimate award in 2019, as brand and product innovation are pharma’s next frontier,” said AREA 23 Chief Creative Officer Tim Hawkey. “To be on the leading edge of this new era is absolutely incredible. ‘See Sound’ is steeped in data science, deep machine learning, hardware engineering, product design, branding and packaging all rolled into one. Seeing our agency teams pull off this feat is absolutely inspiring and an incredible proof point of our capabilities.”
Fifteen of the Network’s campaigns were also shortlisted, including FCB Health Brasil’s “Number 2 Magazine” and AREA 23’s “Toilet Books,” “Eye.” and “Mouth.” FCB Health Network’s showing in Cannes builds upon a strong winning streak thus far in 2019. The Med Ad News Manny Awards named it “Network of the Year” and awarded nine other trophies, including “Most Admired Agency,” to AREA 23. FCB Health Network was named “Healthcare Network of the Year” at the 2018 Cannes Lions.
FCB Health Network’s Cannes Lions-winning and shortlisted campaigns include:
Cannes Lions – Innovation
| Award | Office | Campaign Title | Client/Brand | Category/Media |
| Grand Prix | AREA 23 | See Sound | Wavio | Innovation – Early Stage Technology |
Cannes Lions – Pharma
| Award | Office | Campaign Title | Client/Brand | Category/Media |
| Gold Lion | AREA 23 | One Word | The Learning Corp | Pharma – Regulated: Healthcare Professional |
| Silver Lion | AREA 23 | Get Up Alarm Clock | Eli Lilly and Company | Pharma Regulated |
| Bronze Lion | AREA 23 | One Word | The Learning Corp | Pharma – Regulated: Healthcare Professional |
| Shortlist | AREA 23 | Get Up Alarm Clock | Eli Lilly and Company | Pharma – Regulated |
| Shortlist | AREA 23 | One Word | The Learning Corp | Pharma – Regulated: Healthcare Professional |
| Shortlist | AREA 23 | One Word | The Learning Corp | Pharma – Regulated: Healthcare Professional |
| Shortlist | AREA 23 | One Word | The Learning Corp | Pharma – Regulated: Healthcare Professional |
| Shortlist | AREA 23 | Toilet Books | Synergy Pharmaceuticals Inc. | Pharma – Non-Regulated |
Cannes Lions – Mobile
| Award | Office | Campaign Title | Client/Brand | Category/Media |
| Gold | AREA 23 | See Sound | Wavio | Mobile – Networked / Connected Devices / Wearable Technology |
| Silver | AREA 23 | See Sound | Wavio | Mobile – Innovative Use of Technology |
| Shortlist | AREA 23 | See Sound | Wavio | Mobile – Advanced Learning Technologies / Voice-activation |
| Shortlist | AREA 23 | See Sound | Wavio | Mobile – Utility Apps |
Cannes Lions – Creative Data
| Award | Office | Campaign Title | Client/Brand | Category/Media |
| Bronze | AREA 23 | See Sound | Wavio | Creative Data – Creative Data Collection & Research |
| Shortlist | AREA 23 | See Sound | Wavio | Creative Data – Data Visualization |
Cannes Lions – Health & Wellness
| Award | Office | Campaign Title | Client/Brand | Category/Media |
| Shortlist | FCB Health Brasil | Number 2 Magazine | Kimberly-Clark | Health & Wellness –OTC Products / Devices |
| Shortlist | AREA 23 | Eye. | Heal Trafficking | Health & Wellness –Non-profit / Foundation-led Education & Awareness |
| Shortlist | AREA 23 | Mouth. | Heal Trafficking | Health & Wellness –Non-profit / Foundation-led Education & Awareness |
Cannes Lions – Design
| Award | Office | Campaign Title | Client/Brand | Category/Media |
| Shortlist | AREA 23 | Get Up Alarm Clock | Eli Lilly and Company | Design – Social Engagement |
Cannes Lions – Digital Craft
| Award | Office | Campaign Title | Client/Brand | Category/Media |
| Shortlist | AREA 23 | See Sound | Wavio | Digital Craft – Innovative Use of Technology |
Cannes Lions – Industry Craft
| Award | Office | Campaign Title | Client/Brand | Category/Media |
| Shortlist | AREA 23 | Eye. | Heal Trafficking | Industry Craft – Outdoor |
| Shortlist | AREA 23 | Mouth. | Heal Trafficking | Industry Craft – Outdoor |
