Today on Medicine Avenue Ryan and myself are joined by the healthcare provocateur himself – Tim Hawkey. By day, Tim is the Chief Creative Officer of Area 23, An FCB Health Network Agency. By night he practices his cake-cutting techniques…

Tim has lead the creative charge at Area 23, the agency that has almost single-handedly changed the entire creative trajectory of the industry. Their work has consistently won almost every award in the business, including being named ‘Agency of the Year’ at every major festival. Area 23 was also crowned the #1 Agency in the World by the AdvertisingHealth World Top 10 rankings, based on their stellar performance last year.

In this episode, we talk to Tim about his birthright into advertising; his scientific background; the culture of creativity at Area 23; and more impressively…how he managed to shit his pants during a client meeting…

Listen below or search ‘Advertising Health‘ on iTunes / Apple Podcasts: