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Advertising Health | Healthcare Advertising agency news and gossip

Live from Cannes: Mark Evans and the Need to Change How Clinical Trials Are Marketed

By Deputy Editor on July 19, 2018

Angela Radcliffe (GM, PulsePoint) and Mark Evans (Innovation Director, Langland) discuss the importance of reaching consumers at just the right time for just the right reasons. Potential patients need to be taken on a specific journey in order to target their specific needs.

MArk

 

This video was originally posted here and sponsored by PulsePoint.

 

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