Heartwarming new holiday video spotlights Klicksters’ real-life, surprise acts of giving; company also donating $1 per view to Make-A-Wish® Canada to spread joy to children with critical illnesses
If you were given a $100 bill to make a difference in someone else’s life, what would you do?
That’s the question at the core of Klick Health’s new holiday video showing hundreds of its employees bringing joy (and often tears) to unsuspecting people across the US and Canada. For every YouTube view of the aptly named ‘#SpreadJoy’ holiday video, Klick will donate $1 to Make-A-Wish Canada to help spark joy for children with critical illnesses.
The three-minute production features many of the 630 Klicksters who, after volunteering for the feel-good project, each received a $100 bill with the simple directive to use it to spread joy. Many took the opportunity to give back to local business and public service providers who have been there for them throughout the pandemic.
Some pooled their dollars together, others went solo — all wearing their festive ‘Klick blue’ holiday scarves and self-filming a wide range of kind gestures, which left many recipients speechless and teary-eyed, and even prompted some to ask for a hug. The emotional footage collectively builds to the video’s crescendoing message that “When you give joy, you get joy.”
“We were blown away by how thoughtful, empathetic, and astoundingly creative Klicksters were in putting $100 bills to great use to spread joy,” said Chief Creative Officer Rich Levy. “Beyond coming up with really meaningful ways to pay it forward, they also serve as the cinematographers, location scouts, and stars of our 2021 holiday video. We couldn’t be prouder of how everyone, including our in-house production team, collaborated and put so much heart and soul into it.”
According to Klick’s Chief People Officer Glenn Zujew, “One single act of kindness can inspire many more, and we hope that our holiday video inspires other companies to #SpreadJoy. We can’t thank our Klicksters enough for continuing to prioritize giving back, in keeping with our people-first culture and values, and we are excited to announce that the video is also supporting Make-A-Wish to bring joy to children with critical illnesses, too.”
Klick today pledged to donate $1 for each of the first 10,000 YouTube views of ‘#SpreadJoy’ to Make-A-Wish Canada. The company is also adding Make-A-Wish to its internal Klick it Forward giving platform for the month of December so employees can direct the corporate donation dollars they receive to the charity.
“Every child deserves a childhood full of joyful holiday experiences. We are incredibly inspired by Klick Health for this wonderful opportunity and strong belief in our mission,” said Sheila Rees, Executive Vice President, Development, at Make-A-Wish Canada. “This generous gift will spark joy that will rejuvenate and help our wish kids cope with the stress of fighting a critical illness and create hope for brighter days ahead.”
Klick has a long legacy of creating memorable holiday videos. Its popular 2020 ‘When Nobody’s Watching’ video received almost five million YouTube views, while its 2019 ‘Kindness is Contagious’ video received six million views and won a Webby Award. In 2019, the CW Network featured Klick’s ‘Epic Office Holiday Remix with Andrew Huang’ on its ‘Greatest Holiday Commercials Countdown’ show.
Klick’s ‘#SpreadJoy’holiday video can be viewed, liked, and shared on YouTube at https://www.youtube.com/watch?v=L3l7p_JUnyg.
