Dirk Poschenrieder joins Havas to drive the operations of its healthcare agency in Düsseldorf

Havas Life Düsseldorf has strengthened its management team with the appointment of Dirk Poschenrieder as managing director starting immediately. Dirk will work together with medical and creative heads Dr. Anke Rowell-Schäfer and Stefan Bielinski in defining the business strategy and leading the operations of the company in the region.

With more than 20 years of experience in health marketing, working for companies like Janssen (J&J) as digital marketing manager and Razorfish Health (Publicis Group) as digital strategy director, among others, Dirk has led the healthcare business unit at Territory (Bertelsmann) for the last three years. Dirk will report to Alfonso Formariz, regional director Europe, Havas Health & You.

“Dirk brings with him great experience in managing and developing business and a depth of expertise across strategy and digital in healthcare, which will help us to continue moving to the next level. We have an outstanding management team in Düsseldorf, and I’m excited for the future,” said Formariz.

“I couldn’t be more excited to join Havas Life, one of the largest fully integrated, global health communications groups. Havas Life delivers first-class health communication— creative and effective—and together with a fantastic team we are going to shape the future of health. It’s a pleasure and honor for me to be part of the Havas family,” said Poschenrieder.