AMV BBDO took home the Best in Show award for their ‘Blood’ campaign for Libresse/Bodyform at the IPA Best of Health Show 2017. The world-renowned industry awards, which celebrate the best creative work in healthcare advertising, took place at the Wellcome Collection tonight (21st November).

‘Blood’ was the first campaign to celebrate and feature real blood, encouraging women to feel more equipped to exercise throughout their cycle. The creative featured a number of women playing sport with bloody toes, knees and hands alongside the powerful message that ‘no blood should hold us back”.

In total, five entries won Gold, 17 were awarded Silver, and 24 collected Bronze. Also awarded was the Pip Award for Young Talent to Cathy McManus and Sam Cavenagh of Sudler & Hennessey.

Says Diana Janicki, Convenor of Judges and Executive Creative Director TBWA\WorldHealth London; “Healthcare advertising can be a difficult job, balancing creative ideas with limitations and regulations. Judging this year’s Best of Health Show has provided an incredible insight into the different ways that brands and agencies bring their products to life. We were all impressed with the quality of entries, and everyone taking home a prize should be proud, especially our Best of Show ‘Blood’, a powerful campaign around what is something of a taboo subject.”

Says Chaka Sobhani, Chair of Judges and Chief Creative Officer, Leo Burnett; “The standard of entries for this year’s awards was extremely high and it really highlights the breadth and depth of healthcare creative. Congratulations to everyone taking home one of these prizes, particularly AMV BBDO for winning Best of Show.”

All winning work will be showcased on the Best of Health website. Join the conversation on Twitter using #BOH17.

Full list of IPA Best of Health Show 2017 winners:

Special Prizes:

Best of Show

• Consumer – UK Integrated Campaign, ‘Blood’ by AMV BBDO for Libresse/Bodyform

Pip Award for Young Talent

• Winner:
  • MeeTwo Time’, Cathy McManus and Sam Cavenagh, Sudler & Hennessey
• Highly Commended:
  • ‘Express Yourself’, Sadie Mayes and Laura Banks, ICC Health

Gold Awards:

• Consumer – Film, ‘Blood’ by AMV BBDO for Libresse/Bodyform
• Consumer – International Integrated Campaign, ‘The Truth Unveiled’ by Serviceplan Health & Life / Serviceplan India for IPRAS Women for Women
• Consumer – UK Integrated Campaign, ‘Blood’ by AMV BBDO for Libresse/Bodyform
• Craft – Excellence in Cinematography, ‘Blood’ by AMV BBDO for Libresse/Bodyform
• Craft – Excellence in Data, ‘I’m Ada, I can help’ by KBS Albion for Ada

Silver Awards:

• Business to Business – Direct & Promo, ‘Healthy Christmas Card’ by McCann Health for McCann Health
• Business to Business – Direct & Promo, ‘Mark’s Story’ by McCann Health for Anoro
• Consumer – Film, ‘One Breath’ by AMV BBDO for Nicorette
• Consumer – International Integrated Campaign, ‘San Tzu Ching To Help Moms’ by mcgarrybowen Shanghai for Friso
• Consumer – Social Media, ‘Nasty or Nice’ by McCann Healthcare for National Organization for Women
• Craft – Excellence in Art Direction, ‘Mark’s Story’ by McCann Health for Anoro
• Craft – Excellence in Cinematography, ‘One Breath’ by AMV BBDO for Nicorette
• Craft – Excellence in Copywriting, ‘Nasty or Nice’ by McCann Healthcare for National Organization for Women
• Craft – Excellence in Illustration & Animation, ‘Game of Pain’ by PINK CARROTS Communications for ORTOTON
• Craft – Excellence in Illustration & Animation, ‘The Instant Camera with Type 2 Diabetes’ by CDM London for Contour Diabetes Solutions
• Craft – Excellence in Illustration & Animation, ‘The Record Player with Type 2 Diabetes’ by CDM London for Contour Diabetes Solutions
• Craft – Excellence in Illustration & Animation, ‘The VHS tape with Type 1 Diabetes’ by CDM London for Contour Diabetes Solutions
• Craft – Excellence in Innovation, ‘delivering health and happiness’ by Anomaly for hmbldt
• Craft – Excellence in Innovation, ‘I’m Ada, I can help’ by KBS Albion for Ada
• Healthcare Professional – Direct & Promo Campaign, ‘Change the Face’ by Havas Life for ViiV Healthcare
• Healthcare Professional – Film Campaign, ‘Change is Good’ by CDM London for Contour Diabetes Solutions
• Healthcare Professional – Film, ‘Change the Face’ by Havas Life for ViiV Healthcare

Bronze Awards:

• Business to Business – Direct & Promo, ‘Humans at Work’ by woolley pau gyro for woolley pau gyro
• Consumer – Film Campaign, ‘Swimmer’ by McCann HumanCare for Psoriasis: The Inside Story
• Consumer – Film, ‘A world without hay fever’ by Serviceplan Health & Life for MometaHEXAL
• Consumer – Film, ‘The Secret CEO’ by Publicis LifeBrands, for Malaria No More
• Consumer – International Integrated Campaign, ‘Save NJ Lives’ by McCann Echo for New Jersey Sharing Network
• Consumer – Out of Home & Experiential, ‘B!RTH’ by Havas Lynx for The Royal Exchange Theatre
• Consumer – Out of Home & Experiential, ‘Nasty or Nice’ by McCann Healthcare for National Organization for Women
• Consumer – Out of Home & Experiential, ‘Sun Safety On Site’ by Havas Lynx for HSS Hire and Cancer Research UK
• Consumer – Print Campaign, ‘Love to Play’ by mcgarrybowen Shanghai for Playboy Condoms
• Consumer – Social Media, ‘San Tzu Ching To Help Moms’ by mcgarrybowen Shanghai for Friso
• Consumer – UK Integrated Campaign, ‘B!RTH’ by Havas Lynx for The Royal Exchange Theatre
• Craft – Excellence in Art Direction, ‘Save NJ Lives’ by McCann Echo for New Jersey Sharing Network
• Craft – Excellence in Art Direction, ‘The Secret CEO’ by Publicis LifeBrands, for Malaria No More
• Craft – Excellence in Cinematography, ‘The Secret CEO’ by Publicis LifeBrands, for Malaria No More
• Craft – Excellence in Copywriting, ‘The Secret CEO’ by Publicis LifeBrands, for Malaria No More
• Craft – Excellence in Data, ‘Don’t Ignore a Cough’ by AFFINITY for Prospan
• Craft – Excellence in Innovation, ‘Tele-empathy’ by Klick for SymPulse
• Healthcare Professional – Direct & Promo Campaign, PINK CARROTS Communications for ORTOTON
• Healthcare Professional – Direct & Promo, ‘Digital Sundial’ by McCann Health for ROC
• Healthcare Professional – Film Campaign, ‘Real Stories’ by McCann Health for Nucala
• Healthcare Professional – Film, ‘Claudia’s Story’ by McCann Health for Nucala
• Healthcare Professional – Film, ‘Split Second’ by McCann Healthcare for PRADAXA
• Healthcare Professional – Print Campaign, ‘Crime Scene’ by Publicis LifeBrands for Lipanthyl
• Healthcare Professional – Print Campaign, ‘Persistence Pays Off’ by Saatchi & Saatchi Wellness for Sandoz AirFluSal