Saatchi and Saatchi Health has announced the appointment of Alix Critchley as its new head of strategy.
Ms Critchley can boast experience of working with advertising firms such as Bates UK and JWT, where she carried out work for major brands such as Smirnoff and the Nestle products Rolos and Smarties, reports PMLiVE.

She joins Saatchi and Saatchi from Serco, where she served as strategic brand planner at its recently-created healthcare business, which provides services to support the NHS in England.

During her time with Serco, Ms Critchley also acted as patient experience director for the firm’s community healthcare contract in Suffolk.

Raakhee Thompson, general manager of Saatchi and Saatchi Health, said: “Alix is a visionary thinker and incredibly sharp – we are all really excited that she has joined the team. Her experience will be instrumental as we move towards building meaningful experiences in health for our customers.”

The agency also recently appointed Natalie Enniks, Naudia Salmon and Natalie Allison as account handlers, further strengthening its team.

Source : http://www.pmlive.com/pharma_appointments/new_head_of_strategy_for_saatchi_and_saatchi_health_610079