Publicis Healthcare Communications Group (PHCG), the healthcare division of Publicis Groupe, announced that a segment of Rosetta’s healthcare business joins its network to further strengthen PHCG capabilities for clients in health and wellbeing.

The engagement, creative, and media segment of Rosetta’s healthcare business will merge in the U.S. with PHCG’s existing agency, Razorfish Healthware. The name of the newly combined agency is Razorfish Health. Rosetta’s healthcare business related to commerce, enterprise technology platforms, and growth strategy consulting will remain at Rosetta aligned under its East Region.

Shannon Hartley, who previously led Rosetta’s Healthcare Industry Group, is named Managing Director of PHCG’s newly formed Razorfish Health, taking over the U.S. operations. Razorfish Health will report to PHCG Group President Janet Winkler, who also oversees North American operations of Saatchi & Saatchi Wellness, in-sync Customer Insights, Discovery USA, Maxcess, and Verilogue.

Nick Colucci, CEO of PHCG, said: “As health and wellness clients grapple with the accelerating transformation of healthcare in a digital world, the new Razorfish Health is ideally positioned to bring its combined expertise in engagement, innovation, and technology to deliver better health outcomes for our clients.”