Sanofi Genzyme and Regeneron have launched a new emotive video to raise awareness for the first ever Atopic Dermatitis Day.

Created by agency network HAVAS, it portrays the story of a ‘girls holiday from the 90s’ that candidly expresses just how many days are taken away from patients suffering from Atopic Dermatitis (AD). The film then empowers them to realise that Atopic Dermatitis Day is the one day that can’t be taken from them.

To raise further awareness for those living with the disease, the campaign will be supported by a donation-based mechanism that will see 1 US Dollar donated to Global Skin (The International Alliance of Dermatology Patient Organisations – IADPO)  for every social media share.

It is hoped that the film would give the AD community something to identify with and be proud to share across their own digital platforms.