Gütersloh/Leverkusen. Medienfabrik is founding its own health business unit, thereby honing its profile for this industry. At the same time, the company will be expanding its site in Leverkusen with this step. At the helm of this new unit is Dirk Poschenrieder, who has, up to this point, been Head of Client Services at Medienfabrik. As the director of the new health business unit, Poschenrieder will be taking responsibility for all of the operations in the healthcare division of the Medienfabrik site in Leverkusen. In this new role, he will additionally be driving forward the expansion of the business. The pharmaceuticals expert is bringing a wealth of experience to this new role: before his time at Medienfabrik, his roles included Director of Strategy at Razorfish Healthware (Publicis Groupe) and Manager of Digital Marketing at Janssen, Pharmaceutical Companies of Johnson & Johnson.