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Langland appoint Adrian Zambardino as Director of Planning

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A graduate in Politics, Philosophy and Economics, from Keble College Oxford, Zambardino has more than 25 years of international account planning experience gained at Ogilvy & Mather, Saatchi and Saatchi, JWT and DMB&B. At Ogilvy & Mather, Zambardino was Planning Partner and responsible for planning the account for BP’s 2012 sponsorship of the Olympic Games. At Saatchi and Saatchi, Zambardino helped to create award-winning campaigns for Toyota, Lloyds TSB and Cadbury’s and at JWT he led account planning for brands such as Andrex, Kellog’s, Kraft, Warner Lambert and Allied Domecq.

Langland Chief Executive, Philip Chin commented, “Adrian comes to Langland with a catalogue of great creative work, all of which has been underpinned by account planning of the highest order. Whilst healthcare advertising is not a science, it’s important to apply scientific rigour to the way we create the work, to ensure that we maximise its commercial effectiveness for our clients. Adrian’s will lead the agency in this regard, as well as pioneering new approaches to account planning that will move the healthcare category forward.”

Zambardino shared, “To be joining Langland at this moment in time is a great opportunity. The agency has an enviable creative reputation and is undergoing a period of strong growth. I see account planning playing an important role in showing how creativity makes a difference and helps sustain competitive advantage. Healthcare can be a rich territory for planning. I am looking forward to working with the Langland team and clients to deliver even sharper and more effective integrated ideas.”