The British Heart Foundation has unveiled its new ‘Ramp up the Red’ initiative for 2014 with Grey, ahead of official Ramp up the Red day on 7 February.

The TV and print campaign by Grey focuses around people who are getting involved for people they love who have suffered from heart disease.

BHF is looking to persuade the public to wear red clothes or make-up and organise a Ramp up the Red party with friends, families and colleagues to raise funds that will go directly towards research, support and care for those suffering with heart disease.

The Ramp up the Red concept, event and name were devised by The Good Agency.

The ad was created by Vicki Maguire and Peter Gatley.

Source : http://www.thedrum.com/news/2014/01/06/british-heart-foundation-looks-ramp-red-new-campaign