GlaxoSmithKline Consumer Healthcare today announced the launch of the 60-Day Kickstart – a new campaign on Facebook that offers free support for striking a healthy, balanced diet in the new year. The program, created courtesy of the alli® brand– the only FDA-approved over the counter weight loss aid –offers daily support for weight loss success in 2014, including:
- Two-months of free, motivational tips and reminders to power weight loss resolutions
- Accessibility and encouragement from NY, registered dietician, Betty Kovacs
- Exclusive, balanced, gourmet recipes that align with the alli® diet plan
(about 15 grams of fat per meal)
- Open community and social forum to help support your journey
“For many, New Year’s is all about starting over and being smarter about your diet. GSK is passionate about helping people achieve a healthier lifestyle so they can see enjoy their successes. That’s why we’re excited to offer a convenient way to make the journey more manageable and enjoyable, right from the start,” said Deborah Larsen, Marketing Director of the alli® brand.
As part of the program, the alli® brand has teamed up with celebrity chef, restaurateur, and author, Richard Blais, for exclusive, easy, healthy recipes and NY Registered Dietician, Betty Kovacs, who will be making regular appearances online and offering her expert advice.
“I’ve struggled with my weight, so I know this time of year can be especially overwhelming,” said Chef Blais. “It’s important for each meal to be balanced with calories and fat, without sacrificing taste, so I’m working with the alli® brand to launch the 60-Day Kickstart campaign and offer healthier alternatives to some American favorites.”
To learn more and join the 60-Day Kickstart, visit facebook.com/myalli.