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FCB Health Europe selects &Robin as Nordic Partner


Under the name FCB Health & Robin, &Robin has been selected as the Nordic Partner of FCB Health Europe and will immediately begin servicing the Nordic region for FCB Health’s global clients. &Robin will continue to operate and serve its clients as it does today, while FCB Health &Robin will focus on servicing Nordic affiliates of FCB Health’s global clients.
This means FCB Health Europe now has comprehensive healthcare communication expertise on the ground in the Nordic region. This partnership increases FCB Health’s global coverage, strengthening its offer to existing and future clients.

For &Robin, a young agency whose partners have a strong legacy in healthcare communication, the partnership increases access to high level capabilities and expertise that will enable it to further flex its healthcare credentials. &Robin is headed up by four partners, Alan Emmins, Ulrik Horten, Kelly Kyst and Kristian Holden, who worked closely together for several years at McCann Health Nordic. During their tenure, McCann Health Nordic was established as the leading healthcare dedicated agency in the Nordics, growing from just four to 20 people in four years.

It was that success that caught the attention of Joerg Hempelmann, President of FCB Health Europe. “We are very happy to have such a great team in Copenhagen to meet the region’s health communications needs. Alan, Ulrik, Kelly and Kristian combine great expertise and strengthen our offer as a group,” says Jörg Hempelmann, President, FCB Health Europe.

“&Robin was set up as a B2B and Healthcare focused agency, but we always knew the predominant focus would be on healthcare,” says Kristian Holden, Senior Partner at &Robin. “Healthcare continues to represent some of the most interesting and enjoyable communication challenges that we solve together with our clients.” “&Robin is lucky enough to already count Novo Nordisk, Lundbeck, Zealand Pharma, Oticon and Getinge among our healthcare clients, and we expect that list to expand under the new FCB Health Partnership," says Alan Emmins, a Founding Partner at &Robin. “We have already worked with most of the FCB Health leadership team. We’ve seen what happens when our communication strategies and content creation connect 2 with FCB Health’s level of subject matter expertise and award-winning creativity. It brings Nordic healthcare clients a blend of expertise and execution that they don’t often find on their doorstep.”