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Facebook COVID-19 Film Delivers the Message That ‘We’re Never Lost if we Can Find Each Other’

Facebook-Never-Lost-Film-Droga5-Branding-in-Asia

“We made a short film ‘Never Lost’ to honor the solidarity and resilience of so many people coming together during this time,” said Facebook CEO Mark Zuckerberg.

Emphasizing the importance of staying connected to friends, family and the community during the COVID-19 crisis, Facebook has launched a new film celebrating the ways people are staying connected amid disruption to our daily lives caused by the global pandemic.

The 90-second film, “Never Lost,” features real stories and user content from around the world, and is narrated by British poet Kate Tempest, reciting her 2019 poetic song “People’s Faces”.

The creative work was done in collaboration with Droga5 and was released earlier this morning across Facebook social channels including Twitter and YouTube. “Alongside Facebook, we’re humbled to honor the solidarity and resilience of so many people coming together during this time,” Droga5 said in a statement.

The film ends with Facebook’s new community tool dedicated to COVID-19 www.facebook.com/covidsupport. (At the time of this writing the page has only been rolled out in Australia, Canada, France, the U.K., and the U.S.)

In a Twitter post CEO Mark Zuckerberg wrote: “We made a short film ‘Never Lost’ to honor the solidarity and resilience of so many people coming together during this time. Thank you to everyone doing your part.”

Facebook also introduced a new feature to help those impacted by COVID-19, in the form of a new page called Community Help, where users chip in to help friends, neighbors and others in the community who are struggling due to the coronavirus pandemic.

Facebook-Covid-19-community-help-Branding-in-Asia

The page is being rolled out this week in Australia, Canada, France, the U.K., and the U.S, and “Never Lost,” will run on national and local TV and digital channels.

CREDITS

Facebook Inc. : Never Lost
Client: Facebook, Inc.
Title: Never Lost
Launch Date: March 31, 2020

Agency: Droga5 NY
Creative Chairman: David Droga
Global Chief Creative Officer: Neil Heymann
Co-Chief Creative Officer: Felix Richter
Co-Chief Creative Officer: Tim Gordon
Global Head of Art: Alexander Nowak
Managing Director: Dan Gonda
Creative Director: Jono Paull
Creative Director: Dustin Tomes
Creative Director: Thom Glover
Creative Director: Marybeth Ledesma
Art Director: Paul Oberlin
Copywriter: Josh Dimarcantonio
Art Director: Oscar Gierup
Copywriter: Stacy-Ann Ellis
Design Director: Maria Wan
Senior Designer: Eli Hochberg
Motion Graphics Designer: Michael Gaynor
Chief Creation Officer: Sally-Ann Dale
Director of Film Production: Jesse Brihn
Executive Producer, Film: Mike Hasinoff
Producer, Film: Carlos Valvidia
Associate Producer, Film: Robert Matuluko
Senior Music Supervisor: Mike Ladman
Director of Business Affairs: Dan Simonetti
Senior Business Manager: Paul Van Dorpe
Celebrity Talent Relations Lead: Whitney Vose
Traffic Manager: Wendy Kaplan
Talent Manager: Sunny Valencia
Graphics Studio Manager: Nereida Valles
Global Chief Strategy Officer: Jonny Bauer
Head of Strategy: Harry Roman-Torres
Group Strategy Director: Dan Ng
Strategy Director: Cathy Song
Senior Strategist: Graham Jones
Group Communications Strategy Director: Yan Wang
Communications Strategy Director: Patrick Fahey
Senior Communications Strategist: Christin Wiegand
Group Data Strategy Director: Wendy Kong
Senior Data Strategist: Daria Koren
Senior Project Manager: Simon Jolly
Group Account Director: Susan Pratchett
Account Director: Gabrielle Barbuto
Account Supervisor: Chelsea Elliott
Account Manager: Roxanne Alberts
Account Manager: Cole Habersham

Client: Facebook
CMO: Antonio Lucio
Vice President,Corporate Brand Marketing Kate Rouch
Director, Brand Strategy: Andrew Stirk
Group Creative Director: Thomas Markham
Creative Director: Zach Stubenvoll
Motion Designer: Jerod Wanner
Director, Brand Programs: Mayumi Matsuno
Global Director of Brand Marketing: Jasmine Summerset-Karcie
Marketing Program Manager: Kaitlin Giannetti
Marketing Manager: Gregory Paige
Marketing Manager: Katie Secrest
Brand Strategist: Josh Cleveland
Marketing Insights Director: Rick Malins
Marketing Research Manager: Jenn Dahm
Marketing Researcher: Amy Huang
Marketing Researcher: Lia Breunig
Director, Communications Planning: Radhika Narang
Communication Planning Manager: Dani Nichols
Brand Communications Lead: Lisa Stratton
Executive Producer: Julian Katz
Executive Producer: Maresa Wickham
Business Affairs Manager: Lauren Judelson
Business Affairs Manager: Kirsten Housel

Editorial: Second Child
Managing Director: Scott Chinn
Editor: Nina Sacharow-Taylor:
Assistant Editor: Emily Brennan
Assistant Editor: Jeff Leiser
Assistant Editor: Phil Serzo
Senior Post Producer: Sari Resnick

Post Production: Blacksmith
Colorist: Mikey Pehanich
VFX 2D Lead: Iwan Zwarts
Executive Producer: Charlotte Arnold
VFX Senior Producer: Bindy St. Leger
Compositors: Ben Kwok, Robert Bruce, Jacob Slutsky,
Daniel Morris, Yebin Ahn

Music:
Poetic Song: People’s Faces:
Artist: Kate Tempest:

Sound: Wave
Sound Designer & Mixer: Aaron Reynolds:
Executive Producer: Vicky Ferraro