Innovation
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FDA won’t hold companies responsible for user generated content on their social media
“The Food and Drug Administration won’t hold pharmaceutical manufacturers and distributors accountable for information…
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GSK launches Facebook weight loss campaign for alli
GlaxoSmithKline Consumer Healthcare today announced the launch of the 60-Day Kickstart – a new…
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People swap devices 21 times an hour
“The findings in the second phase of ‘Future of Britain’, OMD UK’s…
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CLM ‘Start, and therefore finish, with insight’ by David Hunt
My first experience of healthcare marketing, and indeed closed-loop marketing, was in…
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Shifting marketing from pill pusher to best friend
“Justin, a 12-year-old with Type 1 diabetes, just started middle school and…
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The medical conference is dead?
The pharma marketing conferences may be dead, but it appears there is…
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Len Starnes on Digitally Sick’s latest podcast
The latest pod from Faisal, Alex and Andrew – in this Pod…
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Why games should matter in the Health sector – Preloaded
Phil Stuart is creative director at Preloaded the Bafta award winning London…
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Lung clock by Frontera
At the recent RX Awards Frontera picked up a certificate of excellence…
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Good Pharma – Watch David Hunt at Digipharm 2013
Pharma finds itself on the cusp of a tremendous opportunity. Patients and…
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PMCPA want to know your thoughts on digital
According to PharmaTimes the PMCPA is seeking comments on digital communications. Specifically…
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JWT spreads breast cancer awareness through graffiti intervention
Given the many shirtless ladies spray-painted onto buildings in San Paulo, Brazil,…
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Nike unveils ‘smarter, more seamless’ Nike+ FuelBand SE
Nike has rolled out the second generation of its Nike+ FuelBand,…
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Novartis adds Facebook personalisation to sight campaign
Novartis has launched a new online campaign to raise awareness of chronic…
