“The Food and Drug Administration won’t hold pharmaceutical manufacturers and distributors accountable for information patients and clinicians post about their products through … »
GlaxoSmithKline Consumer Healthcare today announced the launch of the 60-Day Kickstart – a new campaign on Facebook that offers free support for … »
“The findings in the second phase of ‘Future of Britain’, OMD UK’s year-long research project into the future of British … »
My first experience of healthcare marketing, and indeed closed-loop marketing, was in 2004. Even then it was being presented as … »
“Justin, a 12-year-old with Type 1 diabetes, just started middle school and was bummed he had to regularly check his … »
The pharma marketing conferences may be dead, but it appears there is some life left in the medical conferences…Good presentation … »
The latest pod from Faisal, Alex and Andrew – in this Pod we have Len Starnes @lenstarnes a veteran marketeer … »
Phil Stuart is creative director at Preloaded the Bafta award winning London game studio who recently worked with Langland on … »
At the recent RX Awards Frontera picked up a certificate of excellence and a silver for their Lung clock campaign, … »
Pharma finds itself on the cusp of a tremendous opportunity. Patients and professionals are increasingly seeking reliable sources of tools, … »
According to PharmaTimes the PMCPA is seeking comments on digital communications. Specifically how the ABPI code can evolve to ensure … »
Given the many shirtless ladies spray-painted onto buildings in San Paulo, Brazil, it’s not surprising that women often ignore their … »
Nike has rolled out the second generation of its Nike+ FuelBand, featuring enhanced real-time measurement capabilities and social sharing … »
Novartis has launched a new online campaign to raise awareness of chronic eye conditions with a unique approach to personalising … »
