Apple Inc has been discussing how its “HealthKit” service will work with health providers at Mount Sinai, the Cleveland Clinic … »
Today’s healthcare communications focus on three stakeholders: the patient, the doctor, and the payer. Communicating to caregivers generally occurs in … »
All companies strive (hard) to retain talent – to the point that some HR roles have titles such as Talent … »
When I was practising as a doctor, I took a pretty dim view of most of the advertising I saw … »
Healthcare creativity is taking a bit of a knocking at the moment. It’s a moot point certainly, but it appears … »
Web based companies have been using A/B and multivariate testing to hone their services since the early days of the … »
Sudler & Hennessey London, developed Peace by piece – a global, multichannel campaign for Animals Asia. The aim of this … »
A couple of weeks ago Adweek ran an article that began thus: The mighty Empire has fallen … thanks … »
Catriona Hampton has joined Life as Principal Writer. Catriona, who graduated in Immunology at King’s College, London, combines scientific rigour … »
If you thought Pharma adland was a bit of a niche area, some of you will have experienced the niche … »
Google’s new company aimed at addressing problems of health and ageing has taken a step forward – with its own website and … »
This week we were lucky enough to speak to Louisa Garnier and Nick Robinson a creative team at Publicis Life … »
Growth at CDM London continues with the addition of Clare Ross to the team as Senior Strategic Planner. Clare joins … »
Emotive have announced the arrival of Francesco Raimo, who will be leading the technical and project management teams. Francesco brings … »
At the gleaming offices of PHARMACOMGLOM on the outskirts of Slough, it was set to be an exciting start to … »
