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ABPI appoints Weber Shandwick for PR activities

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The Association of the British Pharmaceutical Industry (ABPI) is delighted to announce the appointment of Weber Shandwick to provide public affairs and communications support to strengthen the organisation’s proactive engagement with key stakeholders.

The consultancy is expected to commence on 1 January 2014, subject to negotiation of contract terms. The contract will cover public affairs monitoring as well as providing policy, public affairs and communications support to the in-house team.

Commenting on the appointment, Catherine Meaden, ABPI Communications Director, said:

“The standard of proposals we received for this contract were extremely high, but Weber Shandwick stood out by presenting a compelling campaigning approach as well as having a good understanding of the ABPI’s priorities. We are very much looking forward to working with them on proactive engagement with our stakeholders on significant issues and to showcase the valuable contribution industry makes.”

Weber Shandwick’s Head of Healthcare Public Affairs Tamora Langley, who  will lead the account, said:

“The ABPI has a fantastic story to tell in 2014, and we are very excited to be working with them. The pharmaceutical industry is key to our country’s economic recovery, and growth remains the single most pressing issue ahead of the General Election. This pre-election period provides a unique opportunity for the ABPI to set the industry agenda and we look forward to helping support the objectives of the Association and its members. ”