As Cannes Lions 2023 slowly approaches, we asked some of the industries top creative minds for their metal-winning predictions across Health & Wellness and Pharma.

Next up, we hear from Marty Martinez, Chief Creative Officer of TANK Worldwide:

THE BRIDGE – H&W GRAND PRIX

THE MOST BEAUTIFUL SOUND – PHARMA GOLD/SILVER

The journey of ppl living w cancer is filled with stressful sounds. What if there was a sound that could give them hope? At #ASCO23, discover The Most Beautiful Sound: for the first time, we’ve captured the sound of cancer cells being destroyed. #ASCO_MBS https://t.co/8Tte5wsN8M pic.twitter.com/2DLkr7xFE0

— ASCO (@ASCO) June 3, 2023

UNDER A ROCK – PHARMA SILVER / BRONZE

Watch the film HERE

UNFORGETTABLE MOMENTS – PHARMA BRONZE

Watch the film HERE