As Cannes Lions 2023 slowly approaches, we asked some of the industries top creative minds for their metal-winning predictions across Health & Wellness and Pharma.

Next up, we hear from Natxo Dias, Chief Creative Officer at VMLY&R Health Spain:

The Bridge – H&W GOLD / GRAND PRIX
A high-class, crafted, and emotional idea that reminds us about the unconditional love between dogs and humans, and the power of a story to engage audiences.

Unforgettable moments – H&W SILVER/GOLD
I love the smart and simple way to literally show the fatal consequences of heading a ball again and again during a football player’s career. A definition of craft in print for health.

Watch the film HERE

Unfear – H&W SILVER
As a fanatic of the meaningful and creative use of technology, and knowing that Cannes usually hugs these kind of projects, I see metal here. I can also see how this AI-based, noise-canceling technology for people with autism could make a huge difference in the world.

Dogs without borders – H&W GOLD / GP
A sustainable and scalable solution that solves two global problems to create a new way of detecting diseases in the most remotest and developing communities, all the while saving abandoned dogs left to die in shelters.