With Lions Health just around the corner, we decided to reach out to some industry experts and get their predictions on what work they think might pick up a coveted Lion.
First up, we spoke to Diego Freitas, Co-Managing Director and Executive Creative Director of FCB Health Brasil:
PREDICTION 1:
Project name: Viva La Vulva
Category: Health & Wellness
Prediction: GOLD
PREDICTION 2:
Project name: See Sound
Website: https://www.see-sound.com/
Category: Health & Wellness
Prediction: GOLD
PREDICTION 3:
Project name: TOMMY HILFIGER Adaptive Clothing
Category: Health & Wellness
Prediction: SILVER
FINAL PREDICTION: Will there be a Pharma Grand Prix this year?
Diego: Yes, and yes, this is just a guess.
Next up Alejandro Canciobello, SVP / Creative Director of Moon Rabbit gave his predictions:
PREDICTION 1:
Project name: See Sound
Website: https://www.see-sound.com/
Category: Health & Wellness
Prediction: GOLD
PREDICTION 2:
Project name: Cleft Collection
Category: Health & Wellness
Prediction: SILVER
PREDICTION 3:
Project name: March for our Lives – ‘Generation Lockdown’
Category: Health & Wellness
Prediction: BRONZE
FINAL PREDICTION: Will there be a Pharma Grand Prix this year?
Alejandro: No!
Renata Florio is Global Executive Creative Director of Ogilvy. She shared her predictions below:
PREDICTION 1:
Project name: Know The Truth / Rebekka’s Story
Category: Health & Wellness
Prediction: GOLD
PREDICTION 2:
Project name: See Sound
Website: https://www.see-sound.com/
Category: Health & Wellness
Prediction: GOLD
PREDICTION 3:
Project name: ThisAbles
Category: Health & Wellness
Prediction: SILVER
FINAL PREDICTION: Will there be a Pharma Grand Prix this year?
Renata: Last year we decided not to award a Grand Prix. ( I was part of the Pharma Jury 2018). The intention was to push the category to even higher standards. I believe that this year has important contenders, projects that have the right combination of data, high-end technology, and emotional appeal, such as the See Sound, for Wavio or Ad Council’s Know the Truth Campaign.
Tim Hawkey, Chief Creative Officer of Area23 (An FCB Health Network Agency) predicted the following campaigns:
PREDICTION 1:
https://vimeo.com/336325934?fbclid=IwAR2oSzc73Qf6RLaFpfVS4G4AfooTi4SHNNrAS_uOu2dXOmiQRmDED1Fyyfg
Project name: Icons for Medicine
Category: Pharma
Prediction: GOLD
This is one of the most exciting applications of AR in the health space that I have seen. Because it solves the real problem of consumers never reading the product insert for their prescription medicine. Imagine being able to point your phone at your prescription and having the label transform into all the information you really need.
PREDICTION 2:
Project name: Desperta (Universal Music)
Website: http://desperta.info/
Category: Health & Wellness
Prediction: SILVER
Very excited about the role of branded content in health. Here we have an amazing health innovation (a nail polish that can detect if there is a date rape drug in your drink), but they went beyond the innovation to creative a music video with a top recording artist.
PREDICTION 3:
Project name: The Cleft Collection
Category: Health & Wellness
Prediction: SILVER
FINAL PREDICTION: Will there be a Pharma Grand Prix this year?
Tim: Yes.
Alok Gadkar, Managing Director and Executive Creative Director of The Group Partnership:
PREDICTION 1:
Project name: See Sound
Website: https://www.see-sound.com/
Category: Health & Wellness
Prediction: GOLD
PREDICTION 2:
Project name: This Day is For You
Category: Pharma
Prediction: SILVER
PREDICTION 3:
Project name: 3D Rescue (Amblyopia World Campaign)
Category: Health & Wellness
Prediction: GOLD
FINAL PREDICTION: Will there be a Pharma Grand Prix this year?
Alok: I have not seen anything as powerful as ‘Blink to Speak’ this year. I am sure there is a piece somewhere, that’s equally good and ready to steal the show. I bet a Yes.
