FCB Health win most Awarded Network and GSK win Best Healthcare Company Award at The Creative Floor Healthcare Awards 2016
LONDON, 15 July, 2016 – The Creative Floor Healthcare Awards, celebrated the world’s best creative work, agency talent and clients, in Shoreditch London yesterday. Only in its 3rd year it has now become bigger (in entries) than the Communique Awards, PM Awards, PM Digital Awards and IPA Best of Health Awards – combined.
It continues to be the only health and wellness award show in the world to donate a percentage of profits to help greater diversity and help untapped talent break into the healthcare communications industry. Winners of the awards decide how the money is spent.
Shaheed Peera, Founder said: “With less than 50% of categories awarded this year, everyone who made it to the finals should be extremely proud of themselves. I’d like to thank our judges for all their hard work. The winning work is truly remarkable. I have no doubt it will inspire the pharmaceutical industry to see what can be achieved with everyday bread and butter briefs.”
THE WINNERS:
PATIENT AND CONSUMER
AMBIENT / EVENT
Area23 – Hero Gene
ANIMATION / ANY MEDIUM
Publicis Life Brands Resolute – Peter’s story
BEST DIGITAL TACTIC
DDB Remedy – EXCEDRIN
BEST SMARTPHONE APP
TBWA London – Captain Aquafresh Brush time
M&C Saatchi London – Change for Life
COPYWRITING ANY MEDIUM
FCB Health – Blood Equality
MIXED MEDIA
GSW – Sexy Men of Technology
The Bloc – Caregivers Speak up
POSTER CAMPAIGN
Saatchi & Saatchi Wellness – Going Hungry Stinks
POSTER INDIVIDUAL
Area23 – Bayer/The Movember project – The Clamp
PRESS INDIVIDUAL
Sorento Healthcare Communications – Novartis
PRESS CAMPAIGN
Area23 – Melonoma Monsters
SOCIAL MEDIA
Digitas Health LifeBrands – Wear Yellow for Seth
WEBSITE
Abelson Taylor – Ultrashape
The Bloc – Caregivers Speak up
HEALTHCARE PROFESSIONAL
ANIMATION
McCann Echo – Introducing a tough Topical Animation
Langland – Jinarc MOA
BEST DIGITAL TACTIC
GSW Advertising – Journey Connections
COPYWRITING
Publicis Life Brands Resolute – Xolair Slam Poetry
DIRECT MAIL
Area23 – Wear ’n Wash Tattoos Direct Mailer
EXHIBITIONS
CDM – Boring Stand
FILM CAMPAIGN
Publicis Life Brands Resolute – Xolair Slam Poetry
FILM INDIVIDUAL
Publicis Life Brands Resolute – If you could see his future
McCann Health Sydney – Cate
ILLUSTRATION
Area23 – A thousand words about NTM
MIXED MEDIA
McCann Echo – Introducing a tough new topical
PRESS CAMPAIGN
Area23 – A thousand words about NTM
SYMPOSIUM
Area23 – N=You, A Social Experiment in Empathy
BUSINESS TO BUSINESS
Self promotional – Campaign
Wellmark – Email Footers
Concentric Health Experience – The Health Fix
GSW Advertising – Speak People Experiment
The Bloc – Little Block Book
BEST OF THE BEST
BEST CREATIVE
McCann Torre Lazur – Heather Canova
BEST HEALTHCARE COMPANY
GSK
BEST YOUNG TALENT
TBWA/PW Cathy Crocker
BEST CLIENT
NEON – Tania Talman, United Therapeutics Oncology
CONCENTRIC HEALTH EXPERIENCE – Otsuka / Lundbeck
MOST AWARDED NETWORK
FCB Health
To see all 2016 Winners please visit: http://thecreativefloor.com/awards
About The Creative Floor
The Creative Floor Healthcare Awards was founded in 2014 by Shaheed Peera. The vision was to help change the way award shows are run. Not only do the awards celebrate world-class creativity but they also awards agency talent (various roles), clients and healthcare companies.
A proportion of profits raised are put towards helping more diversity an untapped talent into health and wellness communication agencies. In two years the Talent Fund has raised over £20,000. Winners of the show decide who gets the money.
The Creative Floor has sponsored various free talks to students and has partnerships with The School of Communication Arts 2.0. The Ideas Foundation, Young Creative Council, Single Creatives, Nabs and Central St. Martins.
Follow The Creative Floor Awards on Twitter
