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WCRS launches new campaign for health insurer Bupa



WCRS has been hired by health insurance provider Bupa to launch a new advertising campaign aimed at raising awareness of its service offering.

The campaign is entitled Our Focus is Your Health and will highlight the fact that Bupa is focused solely on healthcare insurance and has no shareholders, meaning it is more accountable to its customers.

Featuring children painting pictures of their ideal healthcare company and vision of healthcare, the adverts will appear on TV, in newspapers and magazines, on billboards and online from September to November 2013…

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