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UK industry celebrates best practice in advertising for 2013

Educational Market Access Debate to precede PM Society Advertising Awards, as industry celebrates best practice in advertising for 2013

The PM Society has added an educational pre-event to the PM Society Advertising Awards on Friday, 31 January 2014 as it confirms finalists for 2013. ABPI, industry and NHS speakers will debate the motion Industry and the NHS: Market Access & Marketing – can promotion and partnership co-exist? from 10am in the Grosvenor House, London. At 12.30pm the Advertising Awards opens, with the exhibition of entries and networking followed by the ceremony announcing the winners. More information and tickets for both events are currently still available here. (Please book soon to avoid disappointment as spaces are limited.)

Now in its 28th year, the PM Society Advertising Awards remain an unparalleled opportunity to view campaigns from the best of the best in 2013 in the entrants’ exhibition, as well lunch and networking opportunities. The augmented programme with the educational debate has been designed to offer some of the latest insights into the environment facing healthcare marketers today.

PM Society Market Access Debate and Advertising Awards 2013

10.00h Industry and the NHS: Can promotion and partnership co-exist? Speakers including Di Vegh, NHS Partnership Manager, ABPI; Felicity Greene, Director of Operations at NHS South Commissioning Support Unit and Jonathan Dancer, Redbow Consulting Group.
12.30h PM Society Advertising Awards Exhibition and networking Opportunity to view entries to the PM Society Advertising Awards
13.30h Lunch and Awards Presentation Announcement of Advertising Awards’ winners and runners-up
16.30h Networking

Comments Neil Smith, PM Society Advertising Awards chairman and head of creative copy at Solaris Health: “We have added this dedicated educational component to complement the unparalleled opportunity that the PM Society Advertising Awards Exhibition presents each year for learning about, and sharing, best practice in this key aspect of pharma marketing. There is no other place where you can look at the best work from the best agencies and see how it has been judged by peers, industry and healthcare professionals.”

Philip Chin, chief executive, Langland, sits on the Advertising Awards Steering Committee. He comments: “Taking time out for professional development is almost always a challenge. Aligned with the PM Society’s principles of promoting best practice and education, we were keen to enhance the existing opportunities for learning through viewing others’ campaigns with a specific debate that will develop better understanding of the industry environment that marketers and brands now face. It means that the day offers the full picture – from insight and intelligence to creative engagement, exemplified by the awards representing best practice.”
37 pharmaceutical companies and 27 agencies have been shortlisted across 19 categories in this years’ Advertising Awards. Entries into the Patient Information Campaign category were particularly high and demonstrate the level of work providing information to patients and ultimately driving improvement in patient outcomes.

The pre-event debate will be chaired by the PM Society Vice-Chair and Market Access Interest Group lead, Dr Beverly Barr, and will provide a key discussion forum for any stakeholder involved in the provision of healthcare services, be they commissioning, industry, agency or consultancy. Attending delegates will gain insight into the changing role of advertising and marketing in the current and future UK market access environment. Tickets for this event must be booked separately to those for the Advertising Awards.