Olly Caporn
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Releasing the Lions – by Olly Caporn
So the week is over, and Lions Health is a distant…
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“Is Pharmaland a one way ticket?” by Olly Caporn
I recently had a phone conversation with a Creative guy who was…
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When you avoid offending anyone, you offend everyone – by Olly Caporn
One of the things that separates creatives from mere mortals, (I jest)…
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The old egg and lightbulb rule – by Olly Caporn
In research it’s always nice to hear that respondents ‘liked’ your idea.…
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Dear Mr Hammer, your problem isn’t a nail – by Olly Caporn
Aren’t all branding ideas sort of advertising ideas and vice versa? Well,…
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“1.Your concepts stinks. 2.They loved it. 3. Now what?” – by Olly Caporn
1.Your concepts stinks. 2.They loved it. 3. Now what? One of the…
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It’s how we do it, so it must be right – by Olly Caporn
Take GM crops. We all know they are bad for the future…
