Publicis LifeBrands today announced that Natalie Iddles has joined the healthcare creative agency as Associate Director. Natalie has over a decade of advertising experience, working predominantly with FMCG and consumer heavyweight brands, most recently as Associate Business Director at JWT London. Her knowledge spans global launches and portfolio management for brands including Reckitt Benckiser.

“We are thrilled to welcome Natalie to the Publicis LifeBrands family,” comments Katie McMorran, Business Unit Director, Publicis LifeBrands. “Attracting talent from outside healthcare is a real bonus to us.  It allows us to continue thinking differently about how we solve our client’s complex business challenges, while pushing the craft of advertising forward in healthcare.  Natalie will be an incredible asset to the agency and to our clients – her strong account leadership skills and instinctive creative mind will enable us to continue developing Extraordinary Ideas for life.”

Natalie had to say of her move, “I have been searching for a while for the right move into healthcare – driven by my desire to work on more meaningful and purpose-driven brands. What attracted me to Publicis LifeBrands was its diversity – it is the first advertising agency that I have come across where the management team is predominantly female – and the inspiring work they are creating. I am excited to build strong and lasting relationships with our client partners to help continue to push strategic and creative excellence in the sector, securing our position at the forefront of how healthcare comms is delivered.”

This appointment follows the recent promotions of long-serving team members Paul Samuels and Tom Wordley, both to the role of Associate Creative Director, Gabrielle Hancock to Account Director, and Alexandra Sides to Senior Medical Copywriter.