The Awards ceremony took place on 25th September at The Brewery, London with over 400 guests from the pharma and life science industries. This year there was a well received change of dress code and added a pre-event lecture to give an additional educational element to the evening. As in previous years, judging was in two phases, the first online and the second involving face-to-face presentations to panels of judges. This year they added five creative /innovation directors from agencies Mark Evans – Langland, Andy Hastie – emotive, Andy James – Frontera, Nicola Neal – Owl Live, Simon Stebbing – Ogilvy DigitalHealth
Gold winners
Digital sales aid – ImpactZone – ClinACCESS – By: M3 with MSA Media and Rainmaker – For: Rosemont Pharmaceuticals Limited
Healthcare professional educational programme – nasalspraylearning – By: nitrogen – For: AstraZeneca
Healthcare professional website – Full Attention UK – By: McCann Manchester – For: Shire Pharmaceuticals Ltd
Digital tools for use in a practical setting – Roche Clinical Trial Training Portal – By: go digital health / Virgo Health – For: Roche
Digital patient communications programme – patient education – Are You Ready 2 Go? Website and Travel Planner – By: Cherry – For: SPMSD
Digital patient communications programme – patient adherence/compliance – Assure Patient Support Programme – By: Actavis + Warner Chilcott UK
Social media – Know It. Confront It. – By: Red Door Communications – For: World Hepatitis Alliance
Digital solution for congress / symposium – Decisions in Time – By: emotive – For: Novo Nordisk
Integrated multi-channel campaign – Know It. Confront It. – By: Red Door Communications – For: World Hepatitis Alliance
Corporate communications – Elvanse® Playbook App – By: McCann Manchester – For: Shire Pharmaceuticals Ltd
Craft Award – Film and animation – The Boy I Used to Know – By: Real Science Communications – For: Takeda
Craft Award – Mobile – MyRosacea mobile app – By: RFA Advertising & Marketing – For: Galderma UK
Craft Award – Gamification – Aiir – By: Langland
Innovation Award ‘pushing boundaries’ – Influencer network mapping – By: Inspired Science – For: Bayer HealthCare
Special award winners
Digital Project or Account Management Award – Rebeka Morley – Company: Health iQ
Digital Pioneer Award 2014 – Adam Boucher
Digital pharmaceutical company of the year – Novartis
