McCann Health India wins 2 Grand LIAs for “The Immunity Charm”
Cossette Toronto wins Craft Grand for “SickKids”
The London International Awards today announced the winners of the first LIA Health & Wellness and Pharmaceutical awards.
McCann Health India, Delhi, won the Grand LIA in both the Health & Wellness and Pharma competitions, with “The Immunity Charm” for The Afghanistan Ministry of Public Health, a child vaccination awareness campaign featuring a colored beaded bracelet. The winning entry was also awarded nine Gold, one Silver and one Bronze, garnering McCann Health India Health & Wellness Agency of the Year and Pharmaceutical Agency of the Year honors. McCann Health was also named Health & Wellness and Pharmaceutical Network of the Year.
Jury president Jeremy Perrott, Global Chief Creative Officer of McCann Health, said, “’Immunity Charm’ was the clear winner. The simplicity and emotional connection of a brilliant innovative idea using a cultural insight connected so many and saved the lives of even more.” He added, “It worked brilliantly, crossing over from Health and its societal impact to Pharma, where it embraced doctors, connected patients and medicine with device and innovation.”
The Grand LIA in Craft was awarded to Cossette, Toronto, for SickKids Foundation “SickKids Vs. Undeniable,” a campaign that celebrated the fierce fighting spirit of ailing children and their families. The campaign also won seven Gold, one Silver and three Bronze.
“ ‘SickKids’ stood heads above as an excellent piece that represented consistency of execution, highest standards and outstanding production values that lifted every element in this multi-film campaign,” said Perrott.
Craft juror Laura Gregory, CEO/Founder of Great Guns, added, ““It was a blast of relief when we watched ‘SickKids.’ No embarrassing tear-jerking moments, no apologies, just raw, bleeding, defiant, fighting kids. It was a Grand LIA from the first viewing.”
The 32nd Annual LIA judging was at Encore at Wynn Las Vegas, convening over a 10-day period.
A total of 98 LIA statues were awarded in LIA’s inaugural Health & Wellness and Pharmaceutical competition. Three separate juries led by McCann’s Perrott judged all entries. The Health & Wellness jury awarded 40 LIAs, the Pharmaceutical jury awarded 15 and the Health & Pharma Craft Jury awarded 43.
“Once the industry sees the full body of work that won I’m sure there will be a sense of real understanding to what innovative creative thinking looks like. And from that work I believe many will be moved and inspired,” said Perrott. “Isn’t that what we want great work to do?”
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners
