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Lions Health 2015: Highlights from Day 1

A round-up of key leanings from Day 1 of the 2015 Lions Health Festival. Themes covered include fighting for your creative life (McCann Health); liberating creativity despite regulatory constraints (Social Deviant); pharma moving to bolder and more patient-centric online engagement (Weber Shandwick); and multi-channel communication to an online-savvy patient (Google Talk).