Langland and Unit9 were awarded the prestigious ‘Best of Show’ awards for their outstanding healthcare advertising, at the 2014 IPA Best of Health Awards, held last night (26th June 2014). Now in their 19th year, the Awards are recognised globally as the top creative healthcare advertising awards.
In total, four entries won Gold, 19 won Silver, 62 were awarded Bronze and Special Prizes were awarded for Rising Star and Best Use of Photography, Copywriting, Illustration, and Art Direction.
Langland was awarded ‘Best of Show’ for advertising to healthcare professionals for its international integrated campaign for Idis, raising awareness for the company which aims to help pharmaceutical companies connect physicians, pharmacists and patients with medicine that isn’t readily available. The campaign told real stories of how these people have been helped by Idis through emotional and educational films and powerful photography across print advertising, direct marketing and the website.
Unit9 was awarded ‘Best of Show’ for advertising to consumers for the ‘Life Saver’ initiative for Resuscitation Council UK. ‘Life Saver’ is a crisis simulator which can be accessed on a website or a mobile app. The simulator combines interactivity and film to teach life-saving CPR skills. Throughout the game, the user is thrown into situations where someone will die within ten minutes unless they move the device or press the key on a computer at the right speed. This allows the user to ‘learn by doing’, providing them with the knowledge to save lives in a way they are more likely to retain it.
Says Chairman of Judges, Dave Henderson, Joint Executive Creative Director, DLKW Lowe: “There is some great creativity in this year’s Best of Health Awards. It takes fantastic imagination to keep the creative work fresh and I hope you’ll agree with the entire judging panel that this year’s winning entries have all got that extra something that makes them not just excellent health advertising, but excellent advertising in their own right.”
Says Convenor of Judges, Brett O’Connor, Creative Director, VCCP Health: “We were really impressed with the quality of the winning work in this year’s Awards. The creativity and production values mean that quality ideas are increasingly supported by quality executions. A big well done to everybody involved. I’m already looking forward to next year.”
Special Prizes
Best of Show Consumer
‘Life Saver’, Resuscitation Council UK for Resuscitation Council UK, by Unit9
Best of Show Healthcare Professional
‘Idis – International Integrated Campaign’, Idis for Idis, by Langland
Best use of Art Direction
‘Idis – Direct Marketing’, Idis for Idis by Langland
Best use of Copywriting
‘Poo Song’, Bowel Cancer for Scottish Government, by The Leith Agency
Best use of Photography
‘Experience changes everything – Gnome collector, Model maker, Trainspotter,’ Prostap DCS for Takeda, by PAN
Best use of Illustration
‘The Trouble with Dragons’, Shire in ADHD for Shire Pharmaceuticals by McCann Manchester
Rising Star Award
Winner – Nick Robinson and Louisa Garnier, Publicis Life Brands Resolute
Highly Commended – David Stemler and Aaron Sidorov, The Cement Bloc
Highly Commended – Ben Good, Ogilvy Healthworld
Gold Awards
Healthcare Professional – International Integrated Campaign
Gold
‘Idis’, for Idis, by Langland
Consumer – Out of Home – Individual
‘Be Clear on Cancer’, for Public Health England, by M&C Saatchi
Healthcare Professional – Film – Individual
‘The Boy I Used to Know’, for Takeda, by Publicis Life Brands Resolute
Consumer – Digital Media
‘Lifesaver’, for Resuscitation Council UK, by UNIT9
Silver Awards
Consumer – UK Integrated Campaign
‘Tackling the nation’s obesity crisis, one smart swap at a time’, Change4Life Smart Swaps for Public Health England, by 23red, M&C Saatchi, Freuds, OgilvyOne, MEC & M4C
Consumer – UK Integrated Campaign
‘Little Miss Fearless Takes Flight’, Kalydeco for Vertex, by Frontera London
Consumer – UK Integrated Campaign
‘Detect Cancer Early Campaign’, Detect Cancer Early for Scottish Government, by The Leith Agency
Consumer – Direct Marketing
‘Package can change the eating habit’, Suntory Black Oolong Tea for Suntory, by McCann Health China
Healthcare Professional – Direct Marketing
‘Inserts’, Idis for Idis, by Langland
Consumer – Press Ad – Individual
‘Only you can set them free’, Dulcolax for Boehringer-Ingelheim, by McCann Health China
Consumer – Out of Home – Individual
‘Only you can set them free’, Dulcolax for Boehringer Ingelheim, by McCann Health China
Consumer – Out of Home – Campaign
‘Mosquito; Coffin; Dollar; Africa; Gun’, LifeSaver for The SafePoint Trust, by McCann Health London
Consumer – Film – Individual
‘The Impossible Hug’, Bliss for Bliss, by Langland
Consumer – Film – Individual
‘Poo Song’, Bowel Cancer for Scottish Government, by The Leith Agency
Consumer – Film – Individual
‘Symmetry’, Great Daffodil Appeal for Marie Curie Cancer Care by DLKW Lowe
Consumer – Radio – Individual
‘Fish and Chips’, Diabetes New Zealand, by Insight New Zealand
Healthcare Professional – Film – Individual
‘Simon’s Story’, Idis for Idis, by Langland
Healthcare Professional – Film – Individual
‘Jin’s Story’, Idis for Idis, by Langland
Healthcare Professional – Film – Individual
‘Dee’s Story’, Idis for Idis, by Langland
Healthcare Professional – Film – Individual
‘Sarah’s Story’, Idis for Idis, by Langland
Healthcare Professional – Film – Individual
‘Yang’s Story’, Idis for Idis, by Langland
Healthcare Professional – Film – Campaign
‘Sarah’s Story; Yang’s Story; Dee’s Story; Jin’s Story; Harsh’s Story; Simon’s Story’, Idis for Idis, by Langland
Business to Business – Other business to business communications – Campaign
‘Idis’, Idis for Idis, by Langland
Bronze Awards
Healthcare Professional – UK Integrated Campaign
‘Experience changes everything’, Prostap DCS for Takeda, by PAN
Healthcare Professional – International Integrated Campaign
‘Hidden Patients’, MSD Hub for Merck Sharp & Dohme, by Insight Australia
Healthcare Professional – International Integrated Campaign
‘Hardly notice’, Simponi for Janssen, by McCann Health Sydney
Healthcare Professional – International Integrated Campaign
‘Laboratory of Life’, Teva Respiratory for Teva EU, by Woolley Pau Gyro
Healthcare Professional – International Integrated Campaign
‘It’s about good days’, Copaxone for Teva Pharmaceuticals, by VCCP Health
Healthcare Professional – Digital Media – Websites
‘Dovobet Gel Website’, Dovobet Gel for LEO Pharma, by Langland
Healthcare Professional – Digital Media – Websites
‘Idis Website’, Idis for Idis, by Langland
Healthcare Professional – Digital Media
‘Virtual Waiting Room’, EVISTA for Eli Lilly Japan K.K., by McCann Health Japan
Healthcare Professional – Press Ad – Individual
‘Right Choice’, Idis for Idis, by Langland
Healthcare Professional – Press Ad – Individual
‘Certainty’, Idis for Idis, by Langland
Healthcare Professional – Press Ad – Individual
‘Survivor’, Idis for Idis, by Langland
Healthcare Professional – Press Ad – Individual
‘Fighter’, Idis for Idis, by Langland
Healthcare Professional – Press Ad – Individual
‘Ensure Plus’, Abbott Nutrition Ensure Plus Advanced for Abbott Nutrition, by Langland
Healthcare Professional – Press Ad – Individual
‘Diabetes at home’, RESOURCE Diabetic for Nestle Health Science, by McCann Health Singapore
Healthcare Professional – Press Ad – Individual
‘Diabetes at work’, RESOURCE Diabetic for Nestle Health Science, by McCann Health Singapore
Healthcare Professional – Press Ad – Individual
‘Broccoli’, Pediasure for Abbott, by Ward6
Healthcare Professional – Press Ad – Individual
‘Fish’, Pediasure for Abbott, by Ward6
Healthcare Professional – Press Ad – Individual
‘Egg’, Pediasure for Abbott, by Ward6
Healthcare Professional – Press Ad – Individual
‘Stick your tablets’, Napp BuTrans for Napp, by Woolley Pau Gyro
Healthcare Professional – Press Ad – Individual
‘It’s about good days’, Copaxone for Teva Pharmaceuticals, by VCCP Health
Healthcare Professional – Press Ad – Campaign
‘Survivor; Fighter; Certainty; Right Choice; Made it Happen’, Idis for Idis, by Langland
Healthcare Professional – Press Ad – Campaign
‘Experience changes everything – Gnome collector; Model maker; Trainspotter’, Prostap DCS for Takeda, by PAN
Healthcare Professional – Press Ad – Campaign
‘It’s about good days’, Copaxone for Teva Pharmaceuticals, by VCCP Health
Healthcare Professional – Press Ad – Campaign
‘Egg; Broccoli; Fish’, Pediasure for Abbott, by Ward6
Healthcare Professional – Press Ad – Campaign
‘If every child was identical – Science; Museum; Party;’ Treatment Individualisation for Shire Pharmaceuticals by McCann Manchester
Healthcare Professional – Film – Individual
‘Harsh’s Story’, Idis for Idis, by Langland
Healthcare Professional – Film – Individual
‘Sarah’, Simponi for Janssen, by McCann Health Sydney
Healthcare Professional – Film – Individual
‘Ken’, Simponi for Janssen, by McCann Health Sydney
Healthcare Professional – Film – Individual
‘Cate’, Simponi for Janssen, by McCann Health Sydney
Healthcare Professional – Film – Individual
‘Just the Job Animation’, NHS Education for Scotland, by The Gate Worldwide
Healthcare Professional – Film – Individual
‘Shine a new light on the truth about living with bipolar’, Sycrest for Lundbeck, by VCCP Health
Healthcare Professional – Film – Campaign
‘Cate; Ken; Sarah’, Simponi for Janssen, by McCann Health Sydney
Consumer – UK Integrated Campaign
‘NSPCC Gherkin Challenge’, NSPCC, by Langland
Consumer – UK Integrated Campaign
‘Bliss’, Bliss, by Langland
Consumer – International Integrated Campaign
‘Synexus Asthma’, Synexus, by Langland
Consumer – International Integrated Campaign
‘’Listen to Your Legs’ Integrated’, Antistax for Boehringer Ingelheim, by McCann Health London
Consumer – 3Ca – Digital Media – Websites
‘Aiir’, Aiir for Roche, by Langland
Consumer – Film – Individual
‘Ham Salad Baguette’, Windsetlers for Thornton & Ross, by Bray Leino
Consumer – Film – Individual
‘Seabass’, Windsetlers for Thornton & Ross, by Bray Leino
Consumer – Film – Individual
‘Synexus Asthma TV’, Synexus, by Langland
Consumer – Film – Individual
‘Must Have’ Give Blood for NHS Blood & Transplant, by DLKW Lowe
Consumer – Film – Individual
‘Red Cross Connection: How a share can save lives’, Singapore Red Cross, by McCann Health Singapore
Consumer – Radio – Individual
‘When Pies Attack’, Diabetes New Zealand, by Insight New Zealand
Consumer – Direct Marketing
‘Little Miss Fearless Takes Flight’, Kalydeco for Vertex, by Frontera London
Consumer – Direct Marketing
‘The Trouble with Dragons’, Shire in ADHD for Shire Pharmaceuticals, by McCann Manchester
Consumer – Direct Marketing
‘Birthday Email’, Bupa Rewards for Bupa, by Them
Consumer – Direct Marketing
‘Packaging’, Gentropin for Pfizer, by Orchard
Consumer – Press Ad – Campaign
‘Christmas Lights – Driveway; White House; Yellow Lights’, Barnardos Australia for Barnardos Australia, by DDB Remedy Australia
Consumer – Press Ad – Campaign
‘It’s not just for the jungle’, Jungle Formula for Omega Pharma, by VCCP Health
Consumer – Out of Home – Individual
‘Pause’, World No Tobacco Day, by McCann Health Dubai
Business to Business – Multi-Channel Self Promotion Campaign
‘Think Potential’, by Frontera London
Business to Business – Other business to business communications campaign
‘LifeSaver Investor Materials’, LifeSaver for The SafePoint Trust, by McCann Health London
Business to Business – Self Promotion Individual
‘Great Manager Wanted’, by Frontera London
Business to Business – Self Promotion Individual
‘Great Writer Wanted’, by Frontera London
Business to Business – Self Promotion Individual
‘Great Artist Wanted’, by Frontera London
Business to Business – Self Promotion Individual
‘www.langland.co.uk’, by Langland
Business to Business – Self Promotion Individual
‘Langland Christmas Card’, by Langland
Business to Business – Self Promotion Individual
‘McCann Brain Scan’, by McCann Health London
Business to Business – Self Promotion Individual
‘Bad Ad Generator’, by Publicis Life Brands Resolute
Business to Business – Self Promotion campaign
‘Great Artist Wanted; Great Writer Wanted; Great Manager Wanted’, by Frontera London
Business to Business – Other business to business communications individual
‘INC Film’, INC for INC, by Langland
Business to Business – Other business to business communications individual
‘Speaking poster’, Clio Healthcare Awards for Clio Healthcare, by McCann Health Sydney
Full details about the winners, including the creative work, can be seen at: www.ipabestofhealthawards.co.uk
