Jon Chapman has been hired as the first ever chief creative officer of BBDO Health, which is part of creative agency BBDO Worldwide. Chapman joins the senior management team at BBDO and will work out of the New York office, reporting into David Lubars, global chief creative officer at BBDO Worldwide, and Kirsten Flanik, president/CEO of BBDO New York.
In the newly created role, Chapman will be responsible for overseeing the creative product across the agency’s health specialties including diagnostics, oncology and aesthetics, among other therapeutic areas. In addition, he will be instrumental in helping grow the department and its creative capabilities.
Flanik said, “Jon’s history of creating effective solutions for his clients is unmatched. He has a sharp, strategic point of view and is the future-facing, analytical creative leader we need to take our Health department to the next level.”
Lubars shared, “The idea behind BBDO Health has always been to empower patients. Jon has a unique and highly thoughtful empathy for patients combined with the discipline of data-driven insights and analysis. He’s an inspiring leader who’s going to build on the great work we’re already doing; we’re thrilled he’s here to lead BBDO Health in its next chapter.”
Chapman joins BBDO from Havas Lynx Group in the U.K. where he worked for over 10 years. In his previous role as chief creative officer, Chapman helped develop and grow the highly awarded agency and steered celebrated work for clients such as ViiV Healthcare, Novartis and Sanofi.
Chapman has worked on global campaigns and local initiatives including disease awareness, patient activation, brand launches and social programs–across multiple therapy areas for various multinational pharmaceutical companies as well as smaller health-tech start-ups around the world.
Chapman said, “I have always been a huge fan of BBDO and their work, both in the US and globally. I’ve long admired their creative ambitions and I’m delighted to join the team and contribute to their already impressive success within the Health department. The aim is to create thought-provoking work that makes a real impact in the world, and I can’t wait to get started.”
