advertising health
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A rant from the WARD “Why better thinking people should be thinking people better”
Healthcare creativity is taking a bit of a knocking at the moment.…
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OkCupid and Facebook: the line between A/B testing and human testing
Web based companies have been using A/B and multivariate testing to hone…
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S&H’s campaign grabs the attention of leading celebs including Ricky Gervais, Olivia Newton John, Slash and Stephen Fry
Sudler & Hennessey London, developed Peace by piece – a global, multichannel…
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200 million views and nobody’s watching, The Olly Caporn Column
A couple of weeks ago Adweek ran an article that began…
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Life appoint Catriona previously Head of copy, PAN as Principal Writer
Catriona Hampton has joined Life as Principal Writer. Catriona, who graduated in…
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Have the Veterinary Marketing Awards gone to the dogs or cats? The Olly Caporn column
If you thought Pharma adland was a bit of a niche area,…
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Calico: Google’s ‘immortality’ project launches its website
Google’s new company aimed at addressing problems of health and ageing has…
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We talk to IPA BOH Rising star award winners Louisa and Nick, Creative team at PLBR
This week we were lucky enough to speak to Louisa Garnier and…
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CDM London appoint Clare Ross as Senior Strategic Planner
Growth at CDM London continues with the addition of Clare Ross to…
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emotive expands senior management team
Emotive have announced the arrival of Francesco Raimo, who will be leading…
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It’s not an ad, it’s a sales rep. The Olly Caporn column
At the gleaming offices of PHARMACOMGLOM on the outskirts of Slough, it…
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Lessons Learned from the Nike+ Fuelband Exit by Sam Welch
According to a May 2014 CNET report, Nike recently laid off a majority of…
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We talk to Sean Riley, McCann Health’s ECD for Singapore and Southeast Asia
This week we were lucky enough to speak to Sean Riley, McCann…
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The Facebook Colonoscopy Experiment
By now, you’re probably sick of hearing about the Facebook data science…
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Infographic: Primary Care Physicians Use of Digital
Infographic highlighting the use of digital, mobile, apps, and clinical resources online by…
