As Cannes Lions 2023 slowly approaches, we asked some of the industries top creative minds for their metal-winning predictions across Health & Wellness and Pharma.
Next up, we hear from Stephanie Berman, Chief Creative Officer of Hill Holiday Health:
UNDER A ROCK – PHARMA GOLD
In a sea of amazing tech-driven ideas, this standout work has you falling back in love with film. Simple idea, stunning production, and further proof, if anyone still needs it, that pharma work for HCPs can be exceptional.
Watch the film HERE
THE MOST BEAUTIFUL SOUND – PHARMA GOLD
I love the ambition of this, both in the idea and in the partnership. Totally unexpected, with a high degree of difficulty, and executed beautifully.
https://themostbeautifulsound.org/
EQL BAND – H&W GOLD
An innovation contender, EQL Band addresses an unmet need that most people are unaware even exists. It solves for the green light bias in smartwatches that delivers inaccurate data on darker skin tones, to create a wearable that delivers equal heart data for all. Brilliant.
THE LAST PHOTO – H&W GOLD
Quiet, understated, and all the more powerful for it. Truly reflective of its insight, that the issue we need to pay attention to is hiding in plain sight. An important reminder that moving people to action for real-world impact should be the goal of all great work.
