Eurobest has announced the Gold, Silver and Bronze winners from this year’s Awards, selected by a jury of creative leaders from across Europe. The Grand Prix, Special Awards and first ever European Creativity Report was also unveiled at Eurobest Unwrapped on Thursday 13 December at a special event in London.
“This year’s winners demonstrate a breadth of innovative ideas that are really putting creativity at the core and influencing culture on a broader scale”, said Louise Benson, VP of Eurobest. “With the European Creativity Report we have the unique opportunity to identify trends in creativity from across the continent and this year’s winners provide masses of interesting insights.”
The Grand Prix in Healthcare was awarded yesterday to Marcel Paris for their ‘Black Supermarket’ campaign for Carefour:
In terms of the other winners across all the categories, France leads the way with 70 Eurobest awards with work from BETC Paris, DDB Paris, and Marcel Paris all winning multiple awards for campaigns including “Save Our Species”, “The Baptism”and “Black Supermarket”.
German agencies this year won 45 awards including DDB Düsseldorf, Serviceplan Germany, Munich and Heimat Berlin for campaigns including ‘Highlight the Remarkable’, ‘Dot Mini. The First Smart Media Device for the Visually Impaired’ and ‘HORNBACH “WERKSTUCK Edition 001”’
The United Kingdom took third position with 30 awards for agencies including Ketchum London, Havas Lynx Manchester and McCann London for campaigns including ‘#BloodNormal’, ‘Speed Donating’ and ‘Football Decoded’.
To see the 2018 eurobest winners visit www2.eurobest.com/winners/
The Eurobest Unwrapped event showed the 2018 Grands Prix winning work and announce the Special Awards winners. A panel of distinguished guests will take a deep dive into these winners and highlight trends from the work with the European Creativity Report providing further insight and analysis of creativity across Europe.
The 11th Eurobest Young Creatives Competition took place in Warsaw Poland in November with the Danish team of Thomas Jørgensen Parastatidis and Magnus Mynderup-Bjørnshave, Creatives at Robert Boisen & Like-Minded taking Gold for their campaign “Kids can be Assholes.” Anton Stolpovskii, a Designer at Fury and Anastasiia Kashina a Creator at WNM.digital took Silver for Russia with Pierpaolo Bivio, Art Director, DDB and Andrea Raia, Art Director, Publicis of Italy taking Bronze.
