As you’re reading this, two brave (and exhausted) juries are making their way through thousands of Lions Health entries.

They’ve been briefed to uncover and reward the ‘life-changing creativity’ that we as an industry will hold aloft for years to come as beacons of our creative prowess.

No pressure.

So while the judges deliberate in the dark rooms of the Palais, we thought we’d lighten your day by sharing 10 pieces of work that will most likely make Saturday’s shortlist:

 

Fundatia Renasterea – Brave Cut

 

NHS Blood and Transplant – Missing Type

 

Moto Repellant – Saving Lives One Ride At A Time

 

Diabetes UK – AMP Shoes

 

Nivea – Sunslide

 

Sagami Original Condoms – Act of Love

 

Breast Cancer Cure – Breast Milk

 

Polish Red Cross – Life After Death

 

Dorina Nowell – Braille Bricks

 

Intermache – Sugar Detox

 

Good luck to all the entrants.

Lions Health is a two day specialist event taking place across 18-19 June of the Cannes Lions International Festival of Creativity (18-25 June).
Further information about the festival can be found at www.canneslions.com/lions_health.