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10 award-winning healthcare campaigns from Africa and the Middle East you should know


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The Loeries® is Africa and the Middle East’s premiere creative awards show that recognises, rewards, inspires and fosters creative excellence in the brand communications industry.

This year the festival was hosted in my hometown Durban, and it saw a number of winning campaigns from health and wellness brands or initiatives. Here are our top 10:


1: TBWA Hunt Lascaris Johannesburg - Beautiful Pathogens, Goodbye Malaria:


2: J.Walter Thompson Cape Town, Dead Zone Radio, Organ Donor Foundation:


3: J.Walter Thompson Cape Town, Blood Bag Banner, South African National Blood Services (SANBS) - watch case film HERE

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4: Ogilvy Johannesburg, #FCKHIV, MTV:


5: Impact BBDO Dubai , Sydlexia – Making Sense of Dyslexia, Dyslexia Correcting Facility:

Visit the website here


6: Memac Ogilvy Dubai, Tummyfish, Nestle Middle East, United 4 Healthier Kids:


7: Net#work BBDO, Vagina Varsity, SCA Libresse Pantyliners:


8: FCB Cape Town, Car Melanoma, Cansa:


9: Impact BBDO Dubai , Kol Nokta Btefrek, Law Andak Dam, Blood Donation Platform:


10: Advantage Y&R, YOLO condoms awareness campaign:


More winners can be found in the Loerie Awards online archive