FCB Health was named the Global Health & Pharma Network of the Year

Area 23, An FCB Health Network Company, New York was named the Global Pharma Agency of the Year; and North American Regional Pharma Agency of the Year.

McCann Health Brazil, São Paulo was named the Global Health Agency of the Year

Today, London International Awards, one of the world’s most prestigious Global award shows, announces its winners in the Health & Wellness and Pharma competitions.

Created for creatives, LIA has the highest caliber of jurors in all disciplines. Our jury rooms welcome the press, LIAisons attendees and LIA guests throughout the entire process. LIA’s Annual judging which convened over a 10-day period at Encore Las Vegas has concluded and listed below are the Statue Winners and Finalists.

The Health & Wellness jury, led by Debra Polkes, Chief Creative Officer at CDM, awarded 38 Statues  – 1 Grand LIA, 9 Gold, 12 Silver, 16 Bronze and 23 Finalists.

Bernardo Romero, Executive Creative Director, Healthcare & Wellness at Grey Group led the Health & Wellness – Craft jury as they awarded 15 Statues (1 Grand LIA, 7 Gold, 2 Silver, 5 Bronze and 5 Finalists); the same jury awarded 7 Statues in Pharmaceuticals – Craft  (1 Grand LIA, 3 Gold, 2 Silver, 1 Bronze and 6 Finalists).

The Pharmaceuticals jury under the expert leadership of  Brett O’Connor, Founder / Executive Creative Director at VCCP Health, awarded 17 Statues –  1 Gold, 8 Silver, 8 Bronze and 7 Finalists.

Brett O’Connor, Founder / Executive Creative Director of VCCP Health, London and LIA Pharmaceuticals Jury President commented on judging LIA, “I just wanted to say a big thank you for having me as a Jury President this year. It’s an absolute privilege to be part of LIA, which in my opinion is the best creative award show of them all!”

Of The Year Awards are awarded to the highest-ranking company and/or network based on a total calculation of points attained from all winning entries Regardless of Entering Company.

FCB Health swept the LIA Healthcare awards, clinching the Global Health & Pharma Network of the Year. FCB Inferno, London; FCB Health Brasil, São Paulo; AREA 23, an FCB Health Network Company, New York and FCB Chicago, Chicago all contributed to this remarkable accomplishment.

AMVBBDO, London was awarded the Health & Wellness Grand LIA and the Health & Wellness – Craft Grand LIA for Essity Libresse/Bodyform titled “Viva La Vulva”

The Pharmaceuticals – Craft Grand LIA was awarded to AREA 23, an FCB Health Network Company, New York for Constant Therapy titled “One Word”.

 

Joe Baratelli, EVP, Chief Creative Officer at RPA Advertising, Santa Monica and LIA Health & Wellness juror commented, “The time spent with the jury was most special. A diverse group with brilliant creative minds from around the world; used thoughtful consideration, empathy as well as vast experience to choose the best breakthrough thinking for this year’s LIA.   The setting, the process and the quality people made judging at LIA a pleasure. The body of work was vast and varied in the health and wellness category. There was a lot of reasoning and discussion throughout each stage of judging. It was a strong showing. The most creative, impactful projects that elicited out of the box thinking captured this LIA jury’s votes.”

All the Health & Wellness; Pharmaceuticals; Health & Wellness – Craft and Pharma – Craft Winners and Finalists listed by Country  (in alphabetical order):

 

ARGENTINA

 

Wunderman BA / Wunderman Thompson Network, Buenos Aires

• Finalist – Health & Wellness – Social Responsibility/Awareness for Fundación Huésped titled “HIV on the Agenda”

 

 

BRAZIL

 

FCB Health Brasil, São Paulo

• Finalist – Health & Wellness – Devices and Diagnostics for Neve® Toilet Paper titled “Number 2 Magazine”
• Finalist – Pharmaceuticals – Craft – Animation for Nestlé Health Science –  Clinical Nutrition–Enteral Therapies titled “Malu”

 

 

GTB, São Paulo

• Finalist – Health & Wellness – Innovation for Ford titled “Accessibility Mat”

 

 

McCANN Health Brazil, São Paulo

• Gold – Health & Wellness – Craft – Animation for Hospital Leforte titled “1 minute 46 seconds”
• Gold – Health & Wellness – Craft – Art Direction for Hospital Leforte titled “1 minute 46 seconds”
• Bronze – Pharmaceuticals – Campaign for Plantolaxy titled “Beet”, “Carrot”, “Radish”

 

 

Publicis Brasil, São Paulo

• Silver – Pharmaceuticals – Multi-platform Campaign for Dorflex titled “The Greatest Carnival Without Pain”
• Finalist – Pharmaceuticals – Use of Social Media for Dorflex titled “The Greatest Carnival Without Pain”

 

 

TracyLocke Brasil, São Paulo

• Bronze – Pharmaceuticals – Devices and Diagnostics for Pfizer titled “Beautiful Dreamer”
• Finalist – Pharmaceuticals – Craft – Cinematography for Pfizer titled “Beautiful Dreamer”
• Finalist – Pharmaceuticals – Craft – Cinematography for Pause FAP titled “Beautiful Dreamer”

 

“To participate in the LIA jury was a rewarding experience. It’s really about the work and creativity, no bullshit. Besides that, Health and Wellness had a great year in 2019, the volume and quality of the entries submitted was impressive,” commented Bruno Rebelo, Executive Creative Director at McCann Health, São Paulo and LIA Health & Wellness juror.

 

CANADA

 

Bensimon Byrne, Toronto

• Bronze – Health & Wellness – Craft – Cinematography for White Ribbon titled “Boys Don’t Cry”
• Bronze – Health & Wellness – Craft – Direction for White Ribbon titled “Boys Don’t Cry”
• Bronze – Health & Wellness – Craft – Editing for White Ribbon titled “Boys Don’t Cry”
• Finalist – Health & Wellness – Health Institutions/Insurance for The Healing House titled “The Healing House”
• Finalist – Health & Wellness – Craft – Copywriting for White Ribbon titled “Boys Don’t Cry”

 

 

Cossette, Toronto

• Gold – Health & Wellness – Craft – Cinematography for SickKids Foundation titled “SickKids VS – Crews”
• Silver – Health & Wellness – Health Institutions/Insurance for SickKids Foundation titled “SickKids VS – Crews”
• Silver – Health & Wellness – Craft – Direction for SickKids Foundation titled “SickKids VS – Crews”
• Bronze – Health & Wellness – Multi-platform Campaign for SickKids Foundation – SickKids VS – Crews titled “SickKids VS – Crews Online Video”, “SickKids VS – Crews OOH”, “SickKids VS – Crews Illustrations”

 

 

DDB Canada, Vancouver

• Silver – Health & Wellness – Homeopathic and Natural Remedies for Emerald Health Therapeutics titled “Emerald Health Therapeutics”
• Silver – Pharmaceuticals – Innovation for Emerald Health Therapeutics titled “Emerald Health Therapeutics”

 

 

Edelman Canada, Toronto

• Finalist – Pharmaceuticals – Education and Services for Osteoporosis titled “Bübl Fashion”

 

 

CHINA

 

Cheil PengTai, Beijing

• Bronze – Health & Wellness – Education and Services for Samsung titled “BACK2LIFE”

 

 

Loong, Beijing

• Bronze – Health & Wellness – Social Responsibility/Awareness for China Organ Donation titled “A Team of One”

 

 

McCann Health, Shanghai

• Bronze – Pharmaceuticals – Education and Services for GlaxoSmithKline titled “Breath of Life”

 

mcgarrybowen, Shanghai

• Bronze – Health & Wellness – Innovation for Smart Touch titled “How to Help Blind People Use Smart Phones More Digitally”

 

 

Serviceplan China, Beijing

• Gold – Health & Wellness – Multi-platform Campaign for 999 Ganmaoling Keli titled “The Won’t Get Cold ‘Bad Youth’ ”, “Bless your heart with ‘Wearable Luck’”, “Be the hottest on the disco floor with ‘Regimen Punk’”, “Feel happy when the ‘Logo Is All Over’”
• Silver – Pharmaceuticals – Multi-platform Campaign for 999 Ganmaoling Keli titled “The Won’t Get Cold ‘Bad Youth’ ”, “Bless your heart with ‘Wearable Luck’”, “Be the hottest on the disco floor with ‘Regimen Punk’”, “Feel happy when the ‘Logo Is All Over’”

 

 

FRANCE

 

Brand Station, Paris

• Finalist – Health & Wellness – Social Responsibility/Awareness for APF FRANCE HANDICAP titled “France Accessible”

 

 

McCann Paris, Neuilly-sur-Seine

• Silver – Health & Wellness – Animal Health for Purina titled “Street-Vet”
• Bronze – Health & Wellness – Innovation for Purina titled “Street-Vet”

 

 

GERMANY

 

BBDO Group Germany, Duesseldorf

• Silver – Health & Wellness – Multi-platform Campaign for Life Lolli – A Lollipop Designed to Save Lives
• Finalist – Health & Wellness – Social Responsibility/Awareness for Life Lolli titled “A Lollipop Designed to Save Lives”

 

 

MRM// McCANN, Frankfurt

• Finalist – Health & Wellness – Innovation for Signs Smart Tool titled “Signs”

 

 

Scholz & Friends Berlin, Berlin

• Gold – Health & Wellness – Social Responsibility/Awareness for The Tampon Book titled “A Book Against Tax Discrimination”
• Bronze – Health & Wellness – Tone of Voice for The Tampon Book titled “A Book Against Tax Discrimination”
• Finalist – Health & Wellness – OTC – Over-the-Counter for The Tampon Book titled “A Book Against Tax Discrimination”

 

 

Serviceplan Germany, Munich

• Finalist – Health & Wellness – Social Responsibility/Awareness for METER Environment titled “Made in Fukushima. A book made out of rice straw grown on decontaminated farmland.”

 

 

INDIA

 

Ogilvy India, Mumbai

• Finalist – Health & Wellness – Innovation for Hamam titled “Hamam Waterproof Saree”

 

 

TBWA India, Mumbai

• Silver – Health & Wellness – Craft – Art Direction for NeuroGen Brain and Spine Institute titled “One Mindful Mind”
• Silver – Pharmaceuticals – Education and Services for NeuroGen Brain and Spine Institute titled “One Mindful Mind”
• Bronze – Health & Wellness – Education and Services for NeuroGen Brain and Spine Institute titled “One Mindful Mind”
• Finalist – Health & Wellness – Corporate Communication for NeuroGen Brain and Spine Institute titled “One Mindful Mind”

 

 

ISRAEL

 

McCann TLV, Tel Aviv

• Gold – Health & Wellness – Corporate Communication for IKEA titled “ThisAbles”
• Silver – Health & Wellness – Devices and Diagnostics for IKEA titled “ThisAbles”
• Silver – Health & Wellness – Innovation for IKEA titled “ThisAbles”

 

 

JAPAN

 

Dentsu Inc., Tokyo

• Finalist – Health & Wellness – Corporate Communication for Yahoo! JAPAN titled “Diversity in Disaster Preparation”
• Finalist – Health & Wellness – Education and Services for Bodypedia titled “Organ Commercials”

 

 

MEXICO

 

Isobar México, Mexico City

• Gold – Health & Wellness – Animal Health for Son de Miel titled “Last Straw”

 

 

PHILIPPINES

 

GIGIL, Manila

• Bronze – Health & Wellness – Education and Services for KonsultaMD titled “Dr. Internet”

 

 

McCann Worldgroup Philippines, Taguig

• Bronze – Pharmaceuticals – Pharmaceuticals and Vaccines for Antiox titled “Life Inside of You”

 

 

SINGAPORE

 

McCann Health, Singapore

• Bronze – Health & Wellness – Social Responsibility/Awareness for Smile Asia titled “The Cleft Collection”

 

 

Ogilvy, Singapore

• Finalist – Health & Wellness – OTC – Over-the-Counter for Pond’s Men titled “Slap Off”

 

 

THAILAND

 

BBDO Bangkok, Bangkok

• Bronze – Health & Wellness – Innovation for Homepro titled “7:1 Furniture Collection”
• Finalist – Health & Wellness – Devices and Diagnostics for BAKAMOL titled “BAKAMOL P.O.D”

 

 

Ogilvy Group Thailand, Bangkok

• Silver – Health & Wellness – Health Institutions/Insurance for Priest Hospital titled “Making Merit or Creating Hurt”

 

 

TURKEY

 

Rafineri, Istanbul

• Bronze – Health & Wellness – Social Responsibility/Awareness for LOSEV titled “Dear Brother”

 

 

UNITED ARAB EMIRATES

 

Impact BBDO, Dubai

• Gold – Health & Wellness – Craft – Typography Campaign for 28 Too Many –  Mutilated Words titled “Shame to Defiance”, “Pain to Dream”, “Despair to Joy”, “Inhuman to Human”
• Finalist – Health & Wellness – Education and Services for 28 Too Many titled “Zero Tolerance Ribbon”

 

 

UNITED KINGDOM

 

AMVBBDO, London

• GRAND LIA – Health & Wellness for Essity Libresse/Bodyform titled “Viva La Vulva”
• GRAND LIA – Health & Wellness – Craft for Essity Libresse/Bodyform titled “Viva La Vulva”
• Gold – Health & Wellness – OTC – Over-the-Counter for Essity Libresse/Bodyform titled “Viva La Vulva”
• Gold – Health & Wellness – Craft – Direction for Essity Libresse/Bodyform titled “Viva La Vulva”
• Gold – Health & Wellness – Craft – Production Design for Essity Libresse/Bodyform titled “Viva La Vulva”
• Bronze – Health & Wellness – Social Responsibility/Awareness for Guinness titled “Clear”
• Bronze – Health & Wellness – Craft – Music & Sound Design for Essity Libresse/Bodyform titled “Viva La Vulva”
• Bronze – Health & Wellness – Craft – Visual Effects for Essity Libresse/Bodyform titled “Viva La Vulva”

 

 

FCB Inferno, London

• Gold – Health & Wellness – Education and Services for Huawei titled “StorySign”
• Bronze – Health & Wellness – Innovation for Huawei titled “StorySign”

 

 

Great Guns, London

• Silver – Health & Wellness – Social Responsibility/Awareness for Danish Cancer Society and TrygFonden titled “Help A Small Dane”

 

 

Havas Lynx Group, Manchester

• Silver – Pharmaceuticals – Education and Services for HIV Awareness Campaign titled “U=U=”
• Bronze – Pharmaceuticals – Education and Services for Dupixent titled “See Below”

 

 

McCann Health, London

• Silver – Health & Wellness – Devices and Diagnostics for OCO Optometrist titled “Urban Eye Test”

 

 

McCann London, London

• Gold – Health & Wellness – Use of Social Media for Vice UK titled “LoFi Beats Suicide”
• Silver – Health & Wellness – Social Responsibility/Awareness for Vice UK titled “LoFi Beats Suicide”
• Finalist – Health & Wellness – Environmental Health for BreezoMeter titled “Toxic Toby”

 

 

Publicis LifeBrands, London

• Silver – Pharmaceuticals – Physicians and Healthcare Providers – Professional Services for Tremfya titled “Commitment to Harmony”

 

 

VCCP Health, London

• Bronze – Pharmaceuticals – Devices and Diagnostics for Edwards Inspiris Resilia titled “Storks”
• Finalist – Pharmaceuticals – Education and Services for Enstilar titled “Tapestry”

 

 

UNITED STATES

 

72andSunny, Los Angeles

• Bronze – Health & Wellness – Campaign for truth

 

AREA 23, an FCB Health Network Company, New York

• GRAND LIA – Pharmaceuticals – Craft for Constant Therapy titled “One Word”
• Gold – Health & Wellness – Innovation for See Sound titled “See Sound”
• Gold – Pharmaceuticals – Craft – Animation for Constant Therapy titled “One Word”
• Gold – Pharmaceuticals – Craft – Art Direction for Constant Therapy titled “One Word”
• Gold – Pharmaceuticals – Craft – Music & Sound Design for Constant Therapy titled “One Word”
• Silver – Pharmaceuticals – Devices and Diagnostics for Constant Therapy titled “One Word”
• Silver – Pharmaceuticals – Pharmaceuticals and Vaccines for Synergy Pharmaceuticals titled “Toilet Books”
• Silver – Pharmaceuticals – Craft – Art Direction for GSK Oncology titled “United by BCMA”
• Silver – Pharmaceuticals – Craft – Direction for JARDIANCE titled “Last Voicemail”
• Bronze – Pharmaceuticals – Craft – Art Direction for Synergy Pharmaceuticals titled “Toilet Books”
• Finalist – Pharmaceuticals – Pharmaceuticals and Vaccines for ARIKAYCE – No Defense Campaign titled “Vampire”, “Medusa”, “King”
• Finalist – Pharmaceuticals – Social Responsibility/Awareness for Africa Health Placements titled “More Likely”
• Finalist – Pharmaceuticals – Craft – Copywriting for Africa Health Placements titled “More Likely”
• Finalist – Radio – Healthcare for Africa Health Placements titled “More Likely”
• Finalist – Radio – Craft – Copywriting for Africa Health Placements titled “More Likely”

 

 

BBDO Atlanta, Atlanta

• Finalist – Health & Wellness – Social Responsibility/Awareness for Fighting Domestic Minor Sex Trafficking titled “Stop Traffick”

 

 

BBDO New York, New York

• Silver – Health & Wellness – Corporate Communication for Johnson & Johnson titled “Nurses Save Lives”
• Silver – Health & Wellness – Use of Social Media for Monica Lewinsky titled “#DefyTheName”
• Finalist – Health & Wellness – Social Responsibility/Awareness for Monica Lewinsky titled “#DefyTheName”
• Finalist – Health & Wellness – Craft – Cinematography for Johnson & Johnson titled “Nurses Save Lives”
• Finalist – Health & Wellness – Craft – Direction for Johnson & Johnson titled “Nurses Save Lives”

 

 

Casanova // McCann, Costa Mesa

• Bronze – Health & Wellness – Campaign for Donate Life California titled “A Day in the Life of Kristen Thompson”, “A Day in the Life of Steven Lackey”, “A Day in the Life of David Miller”

 

 

FCB Chicago, Chicago

• Finalist – Pharmaceuticals – Craft – Animation Campaign for Janssen Pharmaceuticals titled “Out of the Dark”, “Special Powers”

 

 

Grey New York, New York

• Finalist – Health & Wellness – Innovation for ADIABC titled “The Puck”

 

 

GSW New York, New York

• Bronze – Pharmaceuticals – Campaign for National CMV Foundation titled “Saliva”, “Tear”, “Urine”
• Finalist – Health & Wellness – Craft – Photography Campaign for New York City Sanitation Department titled “Upper West Side Heiress”, “Lower East Side Punker”, “Dumbo Sikh Cabbie”
• Finalist – Pharmaceuticals – Social Responsibility/Awareness for The National CMV Foundation titled “Spread the Word, Not the Virus”

 

McCann Health, New York

• Finalist – Health & Wellness – Craft – Art Direction for Shatterproof titled “HopeStems”

 

 

McCann Health New York, New York

• Finalist – Pharmaceuticals – Education and Services for Lilly titled “Puzzle Head”

 

 

McCann New York, New York

• Gold – Health & Wellness – Social Responsibility/Awareness for March for Our Lives titled “Generation Lockdown”
• Gold – Health & Wellness – Craft – Copywriting for March for Our Lives titled “Generation Lockdown”
• Finalist – Health & Wellness – Education and Services for March for Our Lives titled “Generation Lockdown”

 

 

Ogilvy, New York

• Gold – Pharmaceuticals – Social Responsibility/Awareness for Ohio Opioid Education Alliance titled “Don’t Live in Denial, Ohio”
• Bronze – Pharmaceuticals – Education and Services for Ohio Opioid Education Alliance titled “Don’t Live in Denial, Ohio”

 

 

Reese Communications dba Wunderman Health DC, Washington, DC

• Finalist – Pharmaceuticals – Craft – Direction for FoundationOne CDx titled “Claire”

 

 

Saatchi & Saatchi Wellness, New York

• Bronze – Health & Wellness – Multi-platform Campaign for Out Not Down LGBTQ Resources & Suport titled “Forty Percent”, “No One”, “Taking a Stand”, “All You Need”, “Thrown Out Flag DM”, “@thrownoutflag”
• Finalist – Health & Wellness – Devices and Diagnostics for Deaf 911 Mobile App titled “Deaf 911”

 

 

Terri & Sandy, New York

• Finalist – Health & Wellness – Multi-platform Campaign for CityMD Urgent Care titled “People Who Know Meredith Carlson”, “Meredith Carlson’s Dog”, “Manny Alvarez’s Girlfriend”, “Stephanie Cho”, “Ross Cantor”, “Sam Sulam”

 

 

 

Brian Yessian, Chief Creative Officer of Yessian Music and LIA Health & Wellness – Craft and Pharmaceuticals – Craft juror commented on judging healthcare craft, “Thank you for an amazing time judging LIA 2019. It was an honor to be selected for the 2019 LIA Health & Wellness and Pharma Craft jury. This was my most favorite time judging at LIA. It’s always great, but this time was really special. Thank you for the opportunity to be part of an alternate craft jury this year. As a music company owner, I am typically judging (including past LIAs) on a music and sound design jury. This year was a real learning experience for me and I am grateful that LIA gave me the opportunity to try something new. I had the opportunity to critique and explore crafts I normally do not have the opportunity to judge, surrounded by a group of very intelligent and creative people that came from so many different backgrounds. I walked away with invaluable knowledge and learned so much from my fellow judges. It was an all around fantastic experience. LIA is all about furthering our industry. Education is a big part of that as we see year after year with their Creative LIAisons program. No matter where we are in our careers, there is always an opportunity to learn more. Let’s face it, our industry never stops evolving. I had the privilege to sit side by side with some of the smartest and most creative people in our industry exploring many areas of the craft, not just music. I walked away creatively inspired and with an entirely new skill set. LIA consistently rises to the top of the global awards that people around the world strive for.”

 

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners