Advertising Health and Wellmark will soon be teaming up with One Minute Briefs to run a healthcare advertising competition.

One Minute Briefs, for those who don’t know about it, is a Twitter-based advertising competition. The founders, James Clancy and Nick Entwistle, set a brief each weekday on their @oneminutebriefs account, inviting people to submit an ad in response.

All submissions are retweeted to the One Minute Briefs followers (who currently number around 7,000) and are posted on their website – so it is an excellent way for junior creatives, in particular, to share their ideas and gain exposure to a global creative community.

Mostly, the One Minute Briefs topics are speculative, but some are live briefs for charities, not-for-profit organisations or small businesses. Anyone is welcome to submit entries, the only ‘rule’ being that the ad (or at least the idea) should be completed in less than a minute.

Clearly, this concept is not meant to rival or undermine the work of agencies; it is primarily a fun way of sharing ideas and fostering creativity. Nevertheless, the winners are usually very good, sometimes outstanding and occasionally award-winning in their own right.

We think this is a great opportunity to promote healthcare advertising in the broader creative community, give some industry exposure to aspiring (and established) creatives, and perhaps even raise awareness of some important public health issues.

The first brief will be on Thursday 20 November, with the winners to be featured here on Advertising Health and also on the Wellmark blog (wellmark.com.au/blog).

To find out more about One Minute Briefs, take a look at their website (oneminutebriefs.com).