The results are in! Here are the Gold and Silver Award winners from the 2014 MM&M Awards:
Best Healthcare Consumer Media Brand
GOLD AWARD
Remedy Health Media for Berkeley Wellness
SILVER AWARD
Smart & Strong for POZ
GOLD AWARD
PadillaCRT and Children’s Hospital of Richmond at VCU (CHoR) for CHoR’s ‘Roar’ Heard Nationwide
SILVER AWARD
Heartbeat Ideas & Heartbeat West and Corcept Therapeutics for Cushing’s Connection
Best Healthcare Professional Media Brand
GOLD AWARD
WebMD and Medscape
SILVER AWARD
Everyday Health for MedPage Today
GOLD AWARD
Heartbeat Ideas West and Sientra for Feel So Good
SILVER AWARD
Digitas Health LifeBrands, EMD Serono and Pfizer for Rebif® Information Kit
GOLD AWARD
FleishmanHillard and AbbVie for Uncover Your Confidence: AbbVie & Stacy London Empower People Living With Psoriasis
SILVER AWARD
Ruder Finn, Inc. and Novartis Vaccines for Protecting Our Tomorrows: Portraits of Meningococcal Disease
Best Branded Website for Consumers
GOLD AWARD
FCB Health and Gilenya for HEY MS, Take This!
SILVER AWARD
Intouch Solutions and Given Imaging, Ltd. for PillCamCrohns.com
GOLD AWARD
Publicis Life Brands Medicus and Chattem—a Sanofi company for Nasacort Launch Website
SILVER AWARD
Intouch Solutions and Alkermes for VIVITROL.com/hcp
Best Disease/Education Website
GOLD AWARD
CDMiConnect and Genentech for “Act FAST” Unbranded Stroke Awareness Campaign from Genentech
SILVER AWARD
CDMiConnect and Genentech for Genentech Rheumatoid Arthritis Franchise Website – RheumatoidArthritis.com
Best Medical Digital Initiative for Consumers
GOLD AWARD
FCB Health and Gilenya for HEY MS, Take This!
SILVER AWARD
Heartbeat Ideas & Heartbeat West and Corcept Therapeutics for Cushing’s Connection
Best Health & Wellness Digital Initiative for Consumers
GOLD AWARD
Rigler Creative and Kaiser Permanents for Every Body Walk!
SILVER AWARD
FCB Health and Gilenya for HEY MS, Take This!
Best Digital Initiative for HCPs
GOLD AWARD
Area 23 and BI/Lilly for Glucose Perspectives
SILVER AWARD
CDM New York and Quest Dianostics for Quest AssureD
GOLD AWARD
MSLGROUP and Epocrates, an athenahealth service, for Epocrates Bugs + Drugs
SILVER AWARD
Infuse Media Group and Medtronic for Medtronic CATALYST Procedural Simulation Library
GOLD AWARD
CDMiConnect and Quest Diagnostics for Quest Diagnostics “Faces of Celiac” Newspaper Ad
SILVER AWARD
H4B Chelsea and Alcon for Bedtime Stories
Best Single Professional Print Advertisement
GOLD AWARD
Dudnyk and Nicox Ophthalmic Diagnostics for Sjogren’s Sunflowers Campaign
SILVER AWARD
Area 23 and AbbVie for Master of Elusion
Best Professional Print Campaign
GOLD AWARD
GSW and Amgen for The Eye of the Storm in Psoriasis
SILVER AWARD
H4B Chelsea and Pfizer for Too Big to Handle
GOLD AWARD
Artcraft Health for Diabetes Print-on-Demand Patient Education Program
SILVER AWARD
Centron and Shionogi for Osphena Sales Aid
Best Corporate Marketing Campaign
GOLD AWARD
GSW for JDRF for Type None Campaign
SILVER AWARD
Langland and Idis for Idis MAPs
GOLD AWARD
Saatchi & Saatchi Wellness and Crossroads Community for Crossroads Community Street Fare
SILVER AWARD
Anderson DDB Health & Lifestyle and FASWORLD for Baby Bump
GOLD AWARD
XL Alliance and Valeant Pharmaceuticals International, Inc. for Besito: How a Little Kiss Rekindled the Love for Caladryl Among Latina Moms in the U.S.
SILVER AWARD
Biosector 2 and Novo Nordisk for Ask.Screen.Know. Multicultural Diabetes Awareness Campaign
GOLD AWARD
Klick Health for Katalyst
SILVER AWARD
McCann Managed Markets and Bob Woodruff Foundation for Helping Heroes on the Homefront: Bob Woodruff Foundation
GOLD AWARD
Saatchi & Saatchi Wellness and AbbVie for Inside The Circle
SILVER AWARD
AbelsonTaylor and Allergan for Aczone ‘Mirror Images’ Campaign
Best Multichannel Campaign (Small Clients)
GOLD AWARD
Paragraphs and SAGENT Pharmaceuticals for PreventIV Measures Packaging and Labeling
SILVER AWARD
Langland and Idis for Idis MAPs
Best Multichannel Campaign (Mid-Size Clients)
GOLD AWARD
CDM Princeton/Entree Health Princeton and MedImmune for Synagis “Cradle With Care” Program
SILVER AWARD
Havas Life Metro, Havas Lynx and Eisai for Belviq® Bundle Campaign
Best Multichannel Campaign (Large Clients)
GOLD AWARD
FCB Health and Gilenya for HEY MS, Take This!
SILVER AWARD
CDMiConnect and Genentech for “ActFAST” Unbranded Stroke Awareness Campaign from Genentech
Platinum Award: Outstanding Contribution to Healthcare
H.E. Toyin Saraki
GOLD AWARD
Nancy Gillen, Vice President, Marketing, Toshiba America Medical Systems, Inc.
SILVER AWARD
Jon Huber, Vice President, Global Marketing, Given Imaging
GOLD AWARD
Leerom Segal, CEO, Klick Health
SILVER AWARD
Matt McNally, President, Publicis Health Media
Innovative Marketer of the Year
GOLD AWARD
Faruk Capan, CEO, Intouch Solutions
SILVER AWARD
Jay Appel, Director, HCP Multi-Channel Marketing, Commerical Centers of Excellence, Amgen
GOLD AWARD
Allyson Mariani, Media Planner, Publicis Health Media
SILVER AWARD
David BenBassett, Experience Strategist, RTC Agency
Small Healthcare Agency of the Year
GOLD AWARD
Dudnyk
SILVER AWARD
Havas Lynx
Mid-Size Healthcare Agency of the Year
GOLD AWARD
Area 23
SILVER AWARD
The CementBloc
Large Healthcare Agency of the Year
GOLD AWARD
GSW
SILVER AWARD
ICC Lowe