21GRAMS New York has hired Fabio Rodrigues and Brian Wiesenthal as EVP, Group Creative Directors. The two were most recently a SVP, GCD team at McCann Health, where they helped propel the agency to Clio Health Agency of the year and One Show Health and Wellness Agency of the year. Most notably because of their work on The Unfinished Votes, which racked up numerous awards across the festival circuit. Including One Show, Clios, Andys, Cannes, and the Webbys.

According to the 2021 One Show creative rankings, the duo is ranked within the Top 10 Group Creative Directors in the world. With over 20 years of experience, they both have extensive expertise stemming from both the consumer and health space.

Fabio and Brian will report directly to Frank Mazzola and Tom Richards, Co-Global Chief Creative officers of 21GRAMS.

“These are two incredible talents, leaders, and people,” said Mazzola. “Creative opportunities are everywhere in health. Fabio and Brian are the kind of creatives that know how to find them. Their thinking and presence will impact the entire organization, as 21GRAMS continues to build an environment for ideas that open doors no one knew existed”.