2023 Lions Health Predictions #4: Bernardo Romero

As Cannes Lions 2023 slowly approaches, we asked some of the industries top creative minds for their metal-winning predictions across Health & Wellness and Pharma.

Next up, we hear from Bernardo Romero, Maker at Klick Health:

THE MOST BEAUTIFUL SOUND – PHARMA GRAND PRIX

The journey of ppl living w cancer is filled with stressful sounds. What if there was a sound that could give them hope? At #ASCO23, discover The Most Beautiful Sound: for the first time, we’ve captured the sound of cancer cells being destroyed. #ASCO_MBS https://t.co/8Tte5wsN8M pic.twitter.com/2DLkr7xFE0
— ASCO (@ASCO) June 3, 2023

Very interesting work coming out of #ASCO2023. We can hear the sound of cancer cell dying!! Measured by Ramen spectroscopy!It truly is the most beautiful sound for our patients!!https://t.co/9E4A1s5HX3 @VincentRK @SagarLonialMD @szusmani @NoopurRajeMD
#themostbeautifulsound
— Nikhil C. Munshi, MD (@NikhilMunshiMD) June 2, 2023