As Cannes Lions 2023 slowly approaches, we asked some of the industries top creative minds for their metal-winning predictions across Health & Wellness and Pharma.

Next up, we hear from Bruno Abner, Chief Creative Officer at McCann Health, New Jersey:

THE CONGREGATION – H&W GRAND PRIX

THE MOST BEAUTIFUL SOUND – PHARMA GRAND PRIX

UNFEAR – H&W SILVER

HANDS OF TIME – H&W BRONZE