Barking Owl, Los Angeles was Awarded the Health & Wellness – Craft Grand LIA
LIA, one of the most prestigious Global award shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the winners. The 33rd Annual London International Awards judging convened over a 10-day period. The Juries, drawn from the world’s most recognized talent and presided over by industry leaders, viewed and scored every entry within their medium, ensuring that all the work was judged equally.
A total of 68 LIA statues were awarded in LIA’s Health & Wellness, Medical and Health & Wellness and Medical – Craft competitions. Three separate juries judged all the entries.
“As an awards show, we are really invested in Health & Wellness and Medical. This is creative work that changes lives for the better,” said Barbara Levy, President of LIA. “That’s why, this year, LIA decided to run a competition to help Gorilla Doctors. We realized how important this work is as gorillas share more than 98% of human DNA. So any progress is helping this species is also a way forward to help mankind,” added Barbara Levy.
The Health & Wellness jury led by Timothy Jones, Havas Lynx Europe awarded 19 Statues and 6 Finalists; 6 Gold, 6 Silver and 7 Bronze.
“The quality of this year’s entries was matched only by the quality of the Health & Wellness jury. They were the best creative minds I’ve had the honor of meeting. And better yet, we got the opportunity to see some of the best work in the world: work that saved lives; work that changed laws; and work that ultimately made a real difference. We took real pride in making sure the work that made it on that list was worthy – so if you got a shortlist at LIA, it’s a big deal. Well done to all the agencies and creative teams that managed to convert their work into a shiny, winged statue.” remarked Tim Jones.
The Medical jury led by Marcia Goddard, McCann Health, awarded 17 Statues and 5 Finalists; 6 Gold, 6 Silver and 5 Bronze. According to Marcia, “There were some great pieces of work. And a few were unanimously voted as Gold. As a jury we want to increase this category, so we set very high standards.”
The Health & Wellness and Medical Craft jury was made up of top creatives and production executives, led by Laura Gregory of Great Guns. They awarded 35 Statues and 6 Finalists; 1 Grand LIA, 8 Gold, 10 Silver and 16 Bronze.
For full list of Winners, including creative credits:
Click HERE for Health & Wellness.
Click HERE for Medical (Pharma).
Click HERE for Health & Wellness Craft
Click HERE for Medical Craft
Barking Owl, Los Angeles won the only Grand LIA in Health & Wellness and Medical.
They were also named the Regional Music & Sound Company of the Year. In addition to the Health & Wellness – Craft wins, the winning work “Corazón” was honored by the Branded Entertainment and Music & Sound juries.
- GRAND LIA in Health & Wellness – Craft – Direction for
Montefiore Medical Center titled “Corazón” - Gold in Health & Wellness – Craft – Direction for
Montefiore Medical Center titled “Corazón”
LIA’s Global of the Year Awards are calculated based on a point system of winning work chosen by the Juries. This year FCB Health was named the Global Health & Wellness and Medical Network of the Year. The statues and finalists awarded to Area 23 New York, FCB Health, New York and FCB Canada, Toronto contributed to this great honor.
Area 23, An FCB Health Network Company, New York
- Gold in Health & Wellness – Health Institutions/Insurance for
NY–Presbyterian Hospital titled “TXT 2 HLP” - Gold in Health & Wellness – Social Responsibility/Awareness for
National Organization for Victim Assistance (NOVA) titled “The Rape Tax” - Gold in Medical – Corporate Communication for
NY–Presbyterian Hospital titled “TXT 2 HLP” - Gold in Medical – Social Responsibility/Awareness for
National Organization for Victim Assistance (NOVA) titled “The Rape Tax” - Bronze in Health & Wellness – Craft – Illustration Campaign for
The diaTribe Foundation titled “Downfall – Boy”, “Downfall – Girl” - Bronze in Medical – Pharmaceuticals and Vaccines – Branded for
Lartruvo titled “The World’s Smallest Booth” - Bronze in Medical – Craft – Illustration for
Xofigo® (radium Ra 223 dichloride) titled “Battle in the Bone” - Bronze in Medical – Craft – Illustration Campaign for
The diaTribe Foundation titled “Downfall – Boy”, “Downfall – Girl” - Finalist in Health & Wellness – Craft – Art Direction Campaign for
The diaTribe Foundation titled “Downfall – Boy”, “Downfall – Girl” - Finalist in Medical – Campaign for
UMD Urgent Care titled “Chorizo”, “Glass”, “Fireworks” - Finalist in Medical – Craft – Art Direction for
Xofigo® (radium Ra 223 dichloride) titled “Battle in the Bone”
FCB Health, New York
- Bronze in Medical – Campaign for
Stiolto Respimat titled “5 Million Puffs Campaign: Living Room”, “Kitchen”, “Outside Office” - Bronze in Medical – Craft – Photography Campaign for
Stiolto Respimat titled “5 Million Puffs Campaign: Living Room”, “Kitchen” - Finalist in Health & Wellness – Craft – Art Direction Campaign for
Blood Equality titled “United States”, “Germany”, “Australia”, “Canada”, “Brazil” - Finalist in Medical – Craft – Art Direction Campaign for
Stiolto Respimat titled “5 Million Puffs Campaign: Living Room”, “Kitchen”
FCB Canada, Toronto
- Bronze in Health & Wellness – Craft – Copywriting for
Canadian Down Syndrome Society titled “The S Word”
Additional Health & Wellness, Medical and Health & Wellness and Medical – Craft Winners and Finalists (list in alphabetical order by country):
AUSTRALIA
BWM Dentsu, Sydney
- Gold in Health & Wellness – Innovation for
The ALS Association titled “Project Revoice” - Gold in Medical – Innovation for
The ALS Association titled “Project Revoice” - Bronze in Health & Wellness – Craft – Music & Sound Design for
The ALS Association titled “Project Revoice” - Finalist in Health & Wellness – Devices and Diagnostics for
The ALS Association titled “Project Revoice”
McCann Health, Sydney
- Bronze in Health & Wellness – Craft – Copywriting for
Metamucil titled “Gutsy”
Y&R Melbourne, Melbourne
- Gold in Health & Wellness – Education and Services for
Monash University titled “Sip Safe”
BRAZIL
McCann Health, São Paulo
- Gold in Health & Wellness – Craft – Art Direction Campaign for
Hospital Moinhos de Vento titled “Valuable Heart”, “Valuable Eye”, “Valuable Kidney” - Silver in Medical – Craft – Art Direction Campaign for
Hospital Moinhos de Vento titled “Valuable Heart”, “Valuable Eye”, “Valuable Kidney” - Bronze in Health & Wellness – Campaign for
Hospital Moinhos de Vento titled “Valuable Heart”, “Valuable Eye”, “Valuable Kidney” - Bronze in Health & Wellness – Craft – Illustration Campaign for
Hospital Moinhos de Vento titled “Valuable Heart”, “Valuable Eye”, “Valuable Kidney” - Bronze in Medical – Craft – Illustration Campaign for
Hospital Moinhos de Vento titled “Valuable Heart”, “Valuable Eye”, “Valuable Kidney” - Finalist in Medical – Campaign for
Hospital Moinhos de Vento titled “Valuable Heart”, “Valuable Eye”, “Valuable Kidney”
WMcCANN, São Paulo
- Silver in Health & Wellness – Craft – Animation for
Hospital de Amor titled “The Fall” - Silver in Health & Wellness – Craft – Music & Sound Design for
Hospital de Amor titled “The Fall” - Bronze in Health & Wellness – Health Institutions/Insurance for
Hospital de Amor titled “The Fall”
CANADA
Cossette, Toronto
- Gold in Health & Wellness – Craft – Direction for
Silver in Health & Wellness – Craft – Cinematography for
SickKids Foundation titled “SickKids VS – All In” - Silver in Health & Wellness – Craft – Editing for
SickKids Foundation titled “SickKids VS – All In” - Bronze in Health & Wellness – Multi-platform Campaign for
SickKids Foundation titled “All In’ Film”, “Neighbourhood Murals”, “Flag Donation Website” - Finalist in Health & Wellness – Health Institutions/Insurance for
SickKids Foundation titled “SickKids VS – All In”
McCann Canada, Toronto
- Gold in Health & Wellness – Craft – Copywriting Campaign for
Prostate Cancer Canada titled “Famous Fingers – “Website”, “Online Video”, “Radio”, “Babe Ruth Newspaper”, “Napoleon Restobar”, “Display” - Silver in Health & Wellness – Craft – Copywriting for
Prostate Cancer Canada titled “Famous Fingers”
COLOMBIA
Ogilvy Colombia, Bogota
- Silver in Medical – Innovation for
Ecuador Ministry of Public Health titled “Savor Saver”
FRANCE
Herezie Group, Paris
- Finalist in Medical – Social Responsibility/Awareness for
Handicap International titled “#Bodycantwait”
Marcel Paris, Paris
- Gold in Health & Wellness – Environmental Health for
Carrefour titled “Black Supermarket” - Silver in Health & Wellness – Social Responsibility/Awareness for
Carrefour titled “Black Supermarket”
Publicis Conseil, Paris
- Bronze in Health & Wellness – Craft – Cinematography for
ICM Parkinson’s titled “Shake Parkinson’s Off” - Bronze in Health & Wellness – Craft – Direction for
ICM Parkinson’s titled “Shake Parkinson’s Off” - Finalist in Health & Wellness – Craft – Editing for
ICM Parkinson’s titled “Shake Parkinson’s Off”
GERMANY
Grey Germany / KW43 BRANDDESIGN, Duesseldorf
- Gold in Medical – Innovation for
Discovering Hands titled “The Blind See More”
SERVICEPLAN Germany, Munich
- Silver in Health & Wellness – Devices and Diagnostics for
Dot titled “Dot Mini. The First Smart Media Device for the Visually Impaired.” - Silver in Medical – Devices and Diagnostics for
Dot titled “Dot Mini. The First Smart Media Device for the Visually Impaired.” - Bronze in Health & Wellness – Innovation for
Dot titled “Dot Mini. The First Smart Media Device for the Visually Impaired.”
thjnk, Hamburg
- Gold in Health & Wellness – Craft – Direction for
Pro Infirmis titled “Everyone is Equal. No one is More Equal.” - Gold in Health & Wellness – Craft – Editing for
Pro Infirmis titled “Everyone is Equal. No one is More Equal.” - Silver in Health & Wellness – Craft – Music & Sound Design for
Pro Infirmis titled “Everyone is Equal. No one is More Equal.” - Finalist in Health & Wellness – Social Responsibility/Awareness for
Pro Infirmis titled “Everyone is Equal. No one is More Equal.”
INDIA
TBWA India, Mumbai
- Silver in Medical – Innovation for
Eye Language Guide titled “Blink To Speak”
IRELAND
Rothco | Accenture Interactive, Dublin
- Silver in Health & Wellness – Craft – Copywriting for
SOAR titled “It’s Just a Phase”
ITALY
McCANN Italy, Milan
- Finalist in Medical – Use of Social Media for
The Voice of Voices titled “The Voice of Voices”
SINGAPORE
Ogilvy & Mather Singapore, Singapore
- Bronze in Health & Wellness – OTC – Over-the-Counter for
Pond’s Men Lightning Oil Scrub titled “Bodybuilder” - Bronze in Health & Wellness – Craft – Direction for
Pond’s Men Lightning Oil Scrub titled “Bodybuilder”
THAILAND
J. Walter Thompson, Bangkok
- Bronze in Health & Wellness – Craft – Cinematography for
Kleenex titled “Tiny Doll”
UNITED ARAB EMIRATES
The Classic Partnership Advertising, Dubai
- Bronze in Medical – Education and Services for
Dubai Health Authority titled “RX Prescription Sticker” - Finalist in Health & Wellness – Education and Services for
Dubai Health Authority titled “RX Prescription Sticker”
UNITED KINGDOM
AMVBBDO, London
- Bronze in Health & Wellness – OTC – Over-the-Counter for
Essity – Libresse/Bodyform titled “Bloodnormal”
Great Guns
- Silver in Health & Wellness – Craft – Direction for
Breast Cancer Now titled “2050”
Havas Lynx, Manchester
- Bronze in Medical – Campaign for
Biphentin titled “The Screamer”, “The Disrupter” - Finalist in Medical – Pharmaceuticals and Vaccines – Branded for
Zubsolv titled “Tamed by a Tablet” - Finalist in Medical – Craft – Art Direction Campaign for
Biphentin titled “The Screamer”, “The Disrupter”
Iris, London
- Bronze in Health & Wellness – Education and Services for
Wickes titled “Tradesman’s Suncream”
McCann Birmingham, Birmingham
- Gold in Health & Wellness – Campaign for
Dexcom G6 titled “Ryan & Suzie”, “Fistbump”, “Mindhole” - Gold in Health & Wellness – Craft – Copywriting Campaign for
Dexcom G6 titled “Ryan & Suzie”, “Fistbump”, “Mindhole” - Gold in Medical – Devices and Diagnostics for
Dexcom G6 titled “Ryan & Suzie” - Gold in Medical – Craft – Copywriting Campaign for
Dexcom G6 titled “Ryan & Suzie”, “Fistbump”, “Mindhole” - Silver in Health & Wellness – Devices and Diagnostics for
Dexcom G6 titled “Ryan & Suzie”
McCann Health, London
- Silver – Medical – Multi-platform Campaign for Mavenclad – Welcome to Mavenclad titled “Welcome to Mavenclad – Case Study”, “Welcome to Mavenclad – Film”, “Coastal Drive – Print”, “Sunset Marina – Print”, “Alpine Experience – Print”
VCCP Health, London
- Bronze in Medical – Education and Services for
Leo Pharma titled “Give Nothing to Psoriasis”
UNITED STATES
BBDO New York, New York
- Silver in Health & Wellness – Craft – Direction for
Cure Alzheimer’s Fund titled “Daughter and Mother” - Bronze in Health & Wellness – Craft – Animation for
Day One titled “Sunshine”
Energy BBDO, Chicago
- Gold in Medical – Social Responsibility/Awareness for
National Safety Council titled “Prescribed to Death” - Silver in Health & Wellness – Social Responsibility/Awareness for
National Safety Council titled “Prescribed to Death” - Silver in Medical – Multi-platform Campaign for
National Safety Council titled “Prescribed to Death”, “Michael’s Story”, “NSC Hero Film”
GSW New York, New York
- Bronze in Health & Wellness – Craft – Typography Campaign for
MiracleFeet.org titled “Molested”, “Cursed”, “Homeless”
McCann Health New York, New York
- Silver in Medical – Pharmaceuticals and Vaccines – Branded for
Boehringer Ingelheim – PRADAXA® titled “11 Seconds”
Ogilvy, Chicago
- Silver in Health & Wellness – Health Institutions/Insurance for
Cook County Health & Hospitals System titled “The Tiniest Listing” - Silver in Health & Wellness – Social Responsibility/Awareness for
Cook County Health & Hospitals System titled “The Tiniest Listing” - Finalist in Health & Wellness – Social Responsibility/Awareness for
Team Gleason titled “Robocalls from Humans”
Roof Studio, New York
- Bronze in Medical – Craft – Animation for
The Pediatric Brain Tumor Foundation titled “What’s an MRI?”
Tool, Santa Monica
- Finalist in Health & Wellness – Social Responsibility/Awareness for
National Down Syndrome Society titled “C21”
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners
This year, twelve GRAND LIAs were awarded:
ANORAK Film, Berlin was awarded the Production & Post-Production Grand LIA for BMW Group MINI Brand Management titled “The Faith of a Few”
Area 23, An FCB Health Network Company, New York was awarded the Print Grand LIA for Change the Ref titled “Posts Into Letters”
Barking Owl, Los Angeles was awarded the Branded Entertainment Grand LIA for Montefiore Medical Center titled “Corazón”
Barking Owl, Los Angeles was awarded the Health & Wellness – Craft Grand LIA for Montefiore Medical Center titled “Corazón”
BBDO New York, New York was awarded the Integration Grand LIA for P&G / My Black is Beautiful campaign titled “The Talk”
DDB Chicago, Chicago was awarded the Non-Traditional Grand LIA for Skittles titled “Exclusive the Rainbow”
Host/Havas, Sydney was awarded the Design Grand LIA for Palau Pledge
Host/Havas, Sydney was awarded the Ambient Grand LIA for Palau Pledge
McCann London, London was awarded the Digital Grand LIA for Microsoft titled “Xbox Design Lab Originals: The Fanchise Model”
McCann New York, New York was awarded the Social Influencers Grand LIA for MGM Resorts International titled “Universal Love Songs”
Riff Raff Films, London was awarded the TV/Cinema/Online Film Grand LIA for Nike titled “Nothing Beats A Londoner”
Serviceplan Germany, Munich was awarded the Package Design Grand LIA for Beck’s titled “Le Beck’s: The Legendary Beer Can”
The following companies were honored with the 2018 Of The Year Awards:
Global Client of the Year: Mars
Global Network of the Year: McCann Worldgroup
Global Agency of the Year: BBDO New York
Global Independent Agency of the Year: Jung von Matt, Hamburg
Global Health & Wellness and Medical Network of the Year: FCB Health
Global Production Company of the Year: MJZ
Global Post-Production Company of the Year: The Mill
Global Music & Sound Company of the Year: Rumble Studios, Sydney
The following companies were honored with the 2018 Regional Of The Year Awards for Australia & New Zealand:
Regional Network of the Year: Havas
Regional Agency of the Year: Host/Havas, Sydney
Regional Production Company of the Year: FINCH
Regional Music & Sound Company of the Year: Rumble Studios, Sydney
