The Creative Floor Healthcare Awards, celebrated the world’s best health and wellness creative work, agency talent and clients yesterday in London. Havas Lynx Group won the Most Awarded Agency and McCann Health won the Most Awarded Network.
In its 6th year The Creative Floor continues to be the only health and wellness award show in the world to donate a percentage of profits to help more diversity into the healthcare communications industry. Winners of the awards decide how the money is spent
Shaheed Peera, Founder said: “We had over 1600 pieces entered this year and only a fraction of that made it through, so a huge congratulations to all our Finalists and Winners. The work is world-class and I have no doubt that it will help to inspire the pharmaceutical industry to see what can be achieved with real everyday briefs. Thank you to our judges and everyone who supports this very special award show. Since launch, we’ve raised over £80,000.00 towards helping underprivileged people into health and wellness agencies.”
Winners:
CHARITY / PRO BONO
Poster Individual
Saatchi & Saatchi Wellness New York – Thrown Out
Poster Campaign
GSW – It’s more than recycling, it’s reincarnation
Ambient
CDM New York – Good Morning Peyton
Best use of technology
Serviceplan – Fittle
Illustration
The Bloc – Shitty Gifts
Film Individual
Saatchi & Saatchi Wellness New York – The Cat Rap
Photography
FCB Health – Still Not Out Of The Water
Art Direction
FCB Health – Still Not Out Of The Water
HEALTHCARE PROFESSIONAL
Poster Campaign
McCann Health New York – Puzzlehead
Press Individual
BMore Creative – See aTTP-tattoo
CDM London – Rocket man
Print Sales Materials
Saatchi & Saatchi Wellness New York – The Beauty of Science Revealed
Wordbird – See Beyond Vision
Exhibition
Havas Lynx Group – See Below
Publicis LifeBrands – Michael’s World
Symposium
Concentric Health – Room to Breathe
CGI
Grey New York – Heal Trafficking
Publicis LifeBrands – Commitment to Harmony
Mixed Media
Publicis LifeBrands – Life Sucked Out
Digital Tactic
Klick Health – Introducing I.D.A.
CDM New York – Swarm
Havas Lynx Group – Maxbot
Digital Detail Aid
Saatchi & Saatchi Wellness New York – HS: The Burden Beyond What You See
Animation
McCann Health Japan – Anthem
McCann Health Japan – The New Chapter
Best use of technology
Klick Health – Introducing I.D.A.
CDM New York – Swarm
The Bloc – Growing Innovation
Mode of Action
W20 – LOKELMA MOA
CONSUMERS / PATIENTS
Poster Campaign
Mullen Lowe – Unstoppable
Ambient
McCann Health London – The Urban Eye Test
McCann Health New York – Hope Stems
McCann Health India – Noon Assembly
McCann Health China – A Warning from the Future
Photography
GSW – screen4cmv.org
Art Direction
McCann Health Brazil – Valuable Heritage
Design
Havas Lynx Group – Journal of Me
Mixed Media
Habbar – Defective Product Recall
Digital Tactic
Reckitt Benckiser – April Fools, Colour Changing Condoms
Social Media
Klick Health – VERSED on HPV
Habbar – Defective Product Recall
Animation
Havas Lynx Group – New Mindset
Best use of Technology
FCB Chicago – Infusion Squad
Havas Lynx Group – The A.I.dentity
Logo
Havas Lynx Group – The A.I.dentity
Product Design
Serviceplan – Making The World Accessible, Dot by Dot.
Cinematography
DDB Remedy – Are you Chris?
Film Individual
Havas Lynx Group – U=U=
Havas Lynx Group – Tame Your Migraine
BUSINESS TO BUSINESS
Individual any media
Klick Health – Adaptive Brand Playbook
Self Promotion – Individual
GSW – Alphabet City
Wellmark – Glittertastic guidelines
BEST OF BEST
Young Talent
Digitas Health – Brittany Wenner
The Bloc – Colin Forsyth (Tribute work)
Bravest Client
Concentric Health – Frank Salisbury
McCann Health New York – Eli Lilly
Habbar – Saudi Ministry of Commerce & Investment
Best Creative
McCann Health India – Alok Saini
Best Suit
Concentric Health – Julie Preston
The Bloc – Rob Roth
Best Healthcare Company
The Bloc – Greenwich Biosciences
Best Communications Agency
McCann Health India
Most Awarded Agency
Havas Lynx Group
Most Awarded Network
McCann Health
Sponsors of this years award show were:
Lürzer’s Archive, Advertising Health, PM360, Andy Rudak Photography, JSR, Jolt and The Ideas Foundation
To see all the Winners please go to: http://thecreativefloor.com/awards
