Following the success of the 2013 Digital Media Awards, the PM Society is pleased to invite you to a launch event for the 2014 Awards and Showcase. Hear from winners and judges on what makes an award-winning entry and listen to thought leaders talking about the future of digital healthcare.
In today’s fast-moving environment it’s more important than ever to understand how to use digital channels efficiently and effectively, and the importance of integrating digital into all your activities.
Chaired by Carwyn Jones, PM Society Digital Interest Group lead and leading expert in digital media, the meeting will feature presentations from Head of Sales & Strategic Partnerships at Boots WebMD, Caryn Kavovit, on ‘giving patients what they want online’ and Alex Butler and Kai Gait about the future of digital in pharma. From a practical perspective, we will be showcasing award-winning case studies selected from the winners of the 2013 Digital Media Awards. Each case study will look at key aspects of the project with input from judges, providing insight into what the winning elements of the initiatives were and what made them stand out from the crowd, with time for questions from the floor. Specific points addressed will be:
- What was the challenge/objective?
- The digital solution
- Reveal outcomes in terms of ROI or ROE
Attendance at this event will provide you with the following insights –
- Find out what the future of digital marketing really looks like
- Learn how to engage with patients, healthcare professionals and the public through digital initiatives
- Discover how to maximise your success with your digital marketing solutions
- Social media with specific relevance to pharma
- Find out what makes an award-winning digital campaign
You will also have the chance to network with speakers and fellow delegates at a reception following the meeting.
Agenda
| 1.30pm | Registration, Tea and Coffee |
| 2:00pm | Welcome: Introduction to the PM Society Digital Showcase and Digital media awards launch Carwyn Jones, PM Society digital lead |
| 2:30pm | Future of digital in Pharma Kai Gait, Global digital director, GSK Alex Butler, MD, The EarthWorks |
| 3:10pm | Boots WebMD – giving patients what they want online Caryn Kavovit, Head of Sales & Strategic Partnerships, Boots WebMD |
| 3:30pm | Coffee Break |
| 3:50pm | Case Study 1: WINNER – Meningitis: Keep Watching Novartis Vaccines & Ruder Finn |
| 4:10pm | Case Study 2: WINNER – I did this with IDIS IDIS & Langland |
| 4:30pm | Case Study 3 : WINNER – EGFR Patient Pathway Mapping Tool HAVAS LYNX MEDICAL |
| 4:50pm | Judges’ tips Judges from the pharmaceutical industry |
| 5:10pm | Summary and Close |
