With over 600 entries, making it possibly the biggest healthcare award show in the UK.

The judges came from Apple, Droga5, Paul Belford Ltd. Digitas Health Life Brands, Langland, DJM, McCann Healthcare, The CementBloc, FCB Health, DLKW/LOWE, Ward6 and AMV BBDO.

It was a blood bath with almost 50% of categories being wiped out from the first round.  Only 5% of entries made it through to the finals.

Now to the winners….

PATIENT & CONSUMER

Ambient –  Free Killer Tan by Area 23

Art Direction – Happy Fuel Book, HealthWellNext -The Cement Bloc

Smart Phone App – Saizen, Merc Serono W2O Group

Cinematography – Sniffers by Langland

Copywriting – Flu Etiquette by Area23

Best Individual Film – Sniffers by Langland

Illustration – Area23 with Flu Etiquette

Poster-Campaign – Street Fare by Saatchi & Saatchi Wellness

Press Campaign – The State of Diabetes by Area23

Social Media – Worthliving by McCann Torre Lazur / 2nd winner – Sniffers by Langland

Website – Genepeeks by Concentric Health Experience

 

HEALTHCARE PROFESSIONAL

Digital Detail Aid – Humalog, Eli Lilly by GSW Advertising

Exhibitions – This is stroke by Publicis Life Brands Resolute

Best Individual Film – This is stroke by Publicis Life Brands Resolute

Internal Communications – Inspiring Change by Publicis Life Brands Resolute

Mixed Media Campaign – Nexgard by Publicis Life Brands Resolute

Poster Campaign – Boring Posters, Shield Therapeutics by CDM LONDON

Individual poster – Didn’t Bother, Shield Therapeutics by CDM LONDON

Press campaign – Cow & Gate by Pan Unlimited

Press Individual – Thick and Easy by Havas Life Medicom

Print sales aid – Psorisis Burdens Janssen Biotech by FCB Health

Best Symposium  – Boring Symposium by CDM London

 

BUSINESS TO BUSINESS

Self promotional – Individual – HealthWellNext by The Cement Bloc

Self promotional – Campaign – The Health Fix by Cocentric Health Experience / We Speak People by GSW Advertising

Other Business to Business – Reach your Motential by Area23

 

BEST OF THE BEST

Bravest Client – Teva Neuroscience from McCann Torre Lazur

Best Healthcare Company – Regeneron Pharmaceuticals The CementBloc

Best Suit – Julie Yoon The CementBloc

Best Young Talent – Alicia Case Publicis Life Brands Medicus

Best Creative – Steve Walsh from The Cement Bloc New York